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PepsiCo’s portfolio of billion-dollar brands expands

BY Allison Cerra

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company’s portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

As part of the announcement, PepsiCo is underscoring its achievement by placing advertisements in the Financial TimesNew York Times, USA Today and the Wall Street Journal, which welcome these brands to its billion-dollar brand portfolio.

"PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," PepsiCo chairman and CEO Indra Nooyi said. "Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It’s a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."

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P&G kicks off Facebook campaign for Children’s Safe Drinking Water program

BY Allison Cerra

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program’s global efforts.

Through the “1 Like = 1 Day of Clean Drinking Water” campaign, P&G will donate one day of clean drinking water through CSDW for each “like” on the P&G CSDW Facebook page. The campaign also will share stories, photos and videos from the field that demonstrate how CSDW works with various partners worldwide to distribute the water purification packets, which contain a powdered water-purifying technology developed by P&G and the Centers for Disease Control and Prevention.

“As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey,” P&G chairman, president and CEO Bob McDonald said. “This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water.”

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Bounce looks to show nothing will be ‘the new black’ with ‘Love, Loss, and What I Wore’ partnership

BY Allison Cerra

CINCINNATI — Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman’s wardrobe.

Through its partnership with "Love, Loss, and What I Wore," Bounce will engage women across the country in a conversation about what black clothing means to them and how it helps them to look and feel their best. The partnership is based on the idea that “nothing will ever be the new black,” a line said in the play.

As part of the alliance, Bounce will follow the show on its national tour and will host opening night events in New York, Charlotte and Detroit. Attendees to all shows will receive samples of the Bounce Dryer Bar so they can try the product on their own black clothing to see how it helps repel lint and hair. What’s more, people can learn more about Bounce and "Love, Loss, and What I Wore" on the Bounce Facebook page with exclusive footage from the show, never-before-seen interviews with the cast and stories from the audience about their experiences with black clothing.

“Women everywhere can relate to the funny and poignant stories from ‘Love, Loss, and What I Wore’ about clothing and the memories they trigger, and black clothing in particular,” Bounce brand manager Charlene Butcher said. “In partnering with the show we want to express the integral role of black clothing in a woman’s wardrobe and share the best tips and tricks to keep it looking even more brilliant, particularly using Bounce to help repel hair and lint.”

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