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PepsiCo’s AMP Energy debuts new flavors

BY Ryan Chavis

PURCHASE, N.Y. — PepsiCo’s AMP Energy brand this week announced four new flavors to its portfolio. The new varieties include: AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape Zero and AMP Energy Watermelon Zero.
 
The brand cited consumer research from the “Evaluative Criteria Energy A&U Study” as its reason to expand the line’s flavor options, adding that 71% of energy beverage consumers think that better taste takes precedence over more energy. Consumers also realized a lack of “exotic” fruit flavors in the energy drink category.
 
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, VP of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products." 
 
The branded added that the packaging for the drink has been overhauled to showcase the new flavors in the lineup. AMP Energy fans can be on the lookout for the new flavors at retailers across the country. 
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WSJ: Target’s food reinvention to spell big changes for some suppliers

BY Antoinette Alexander

 

MINNEAPOLIS — Target’s leadership has been quite vocal about its desire to reinvent its food business to focus on healthier options and, according to a Wall Street Journal report, that shift is spelling some big changes for several food suppliers.

The WSJ reported that people familiar with the matter have indicated that representatives from several big name consumer packaged goods companies were told that some of their products would be moved to the back burner, as Target works to improve its distinctiveness and increasingly court shoppers who favor smaller, organic and natural brands.

Target has indicated that elevating its “signature” categories —style, baby, kids and wellness — is a core priority. According to Target, signature categories account for $20 billion in sales, representing more than one-quarter of its total sales in the United States. The WSJ reported that food products tied to those categories would get greater resources and attention.

The other categories are “outperform” or “perform.” While the middle category is still a work in progress, the company said that brands that fall into the bottom “perform” category would not get featured as often in circulars or in stores. Such brands may also face greater competition from Target’s private-label brands, the WSJ reported.

Target chairman and CEO Brian Cornell has previously expressed his desire to improve its food business and, in April, the company announced the hiring of grocery veteran Anne Dament as SVP, merchandising. In this role, she will be responsible for leading the strategic repositioning of Target’s food business.

 

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Sanpellegrino brings the Sicilian countryside to store shelves with latest beverage

BY DSN STAFF

STAMFORD, Conn. — Sanpellegrino Sparkling Fruit Beverages on Friday announced a new flavor to its line of beverages. The citrus-based Ficodindia e Arancia is infused with prickly pear and orange flavors, delivering a sweet flavor profile with a bit of tartness, the company said. 

 

“The delightful blend of prickly pear and orange in our new Ficodindia e Arancia, as aromatic as it is flavorful, transports you to the Sicilian countryside where sunshine and sea breeze fill the air,” said Grant McKenzie, VP and general manager, Sanpellegrino brands. “We are sure this new product will become a fan favorite alongside our existing product varieties.”  

Sanpellegrino’s existing line of flavors include Aranciata, Aranciata Rossa, Limonata, Pompelmo, Clementine and Melograno e Arancia.

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