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PepsiCo-sponsored recycling initiative makes its way to Rite Aid stores

BY Michael Johnsen

PURCHASE, N.Y. PepsiCo and Waste Management on Wednesday announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34% to 50% by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.

Rite Aid is set to be one of the first national retailers to sign on to the program, starting with 150 kiosks in their North Carolina locations. PepsiCo also has entered into a partnership with Keep America Beautiful to encourage community involvement in the program by engaging nearly 600 local KAB affiliate organizations in communities nationwide.

The program also intends to provide funding to the Entrepreneurship Bootcamp for Veterans with Disabilities, a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.

PepsiCo leads the industry by incorporating 10% recycled plastic in soft drink containers in the United States.  Currently, less than one-third of plastic beverage containers are being recycled each year and only 12% of public spaces are equipped with recycling receptacles.

The Dream Machines will be provided by GreenOps, a subsidiary of Waste Management.

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Duane Reade expands green product offerings

BY Antoinette Alexander

NEW YORK Duane Reade is not only looking to make life a little easier for New Yorkers, but also a bit greener.

Right in time for Earth Day, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).

Many of these new products are featured in the company’s second edition of The Duane Reader, the 20-page “magalogue” designed to provide New Yorkers with useful insights into the new offerings and showcase values offered to members of its FlexRewards program.

The company’s eco-friendly household goods lineup includes:

  • Apt. 5 Goes Green 75% tree-less paper and facial tissue (made from sugar cane!)
  • Eco-Spiral compact fluorescent light bulbs (ENERGY STAR qualified and use 75% less energy than incandescent bulbs)
  • Apt. 5 Goes Green stainless steel water bottles (trendy and a cool find)
  • EcoStore laundry liquid and Method laundry detergent
  • Dapple Baby-Safe Toy & Surface cleaner

Duane Reade’s healthy-option groceries include:

  • DR Delish Organic Salsa (hot, medium and mild in time for Cinco de Mayo)
  • HappyBaby Organic baby foods (greens puffs and oatmeal)
  • DR Delish gluten-free ginger snaps
  • DR Delish granola & nut urban trail mix
  • DR Delish organic lollipops (made with real organic fruit and with no preservatives)

In the personal care aisles, Duane Reade is launching:

  • Organyc feminine hygiene products (exclusive to Duane Reade)
  • DR rich skin creme (natural aloe vera, vitamin E and cocoa butter)
  • EcoStore baby shampoo and baby moisturizer
  • Prevail glycerin soaps

In addition to the new products, Duane Reade also will begin selling a reusable, gender-neutral Urban Luggage tote bag for 99 cents.

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Reed’s inks distribution deal with Harris Teeter

BY Alaric DeArment

LOS ANGELES A soda maker is expanding its product placement with a distributon deal with a supermarket chain that operates stores in eight Southern states.

Harris Teeter said it immediately will begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products in all of its 196 stores throughout North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware.

At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.

Christopher Reed, founder and CEO of Reed’s, stated, “Harris Teeter is an upscale, cutting-edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”

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