PepsiCo to launch G Series Fit
PURCHASE, N.Y. PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes.
PepsiCo’s G Series Fit line of Gatorade includes a pre-workout energy bar and a fruit-based protein drink, according to published reports. The line builds on the success of other lower-calorie Gatorade products, including the brand’s G2 line.
G Series Fit is slated to hit retail shelves in April.
Mintel reports consumers’ perception on wine consumption
CHICAGO — Health experts have addressed the benefits of drinking wine to boost overall health, and it seems that most consumers are taking notice.
New research by Mintel found that 85% of consumers believed moderate wine consumption is beneficial to overall health, while 87% of wine drinkers believed red wine in moderation can be good for your heart, compared with the almost half (44%) who believed the same about white wine. What’s more, 74% of wine drinkers agreed with the statement that drinking wine in moderation is better for your health than drinking beer in moderation, Mintel said.
Consumers also are more likely to drink wine during the holiday season; sixty-six percent of wine drinkers said they frequently drink wine on holidays and special occasions at home.
"Wine consumption increases around the holidays, as does the average amount spent on a bottle," said Garima Goel Lal, Mintel senior analyst, noting that the average amount spent for a special occasion or holiday party is about $26.71 per bottle.
Prosperity Organic Foods touts Melt as healthy butter substitute
HAILEY, Idaho — Prosperity Organic Foods has kicked off an online campaign for its buttery spread.
Melt boasts itself as a "healthy substitute" for butter, delivering the creamy goodness of butter but with 20% fewer calories and no trans fat, the company said. The campaign is looking to boost the use of all natural Melt buttery spread as an ingredient in cooking and baking.
Melt can be found at supermarkets nationwide, including Fred Meyer, King Soopers and City Markets.