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PepsiCo, GNC join forces for Phenom

BY Allison Cerra

PURCHASE, N.Y., and PITTSBURGH One of the world’s largest food and beverage businesses is teaming up with a specialty retailer of nutritional products to develop and sell fortified coconut water products.

PepsiCo and GNC said its Phenom brand will launch during second quarter 2011 and exclusively will be sold at GNC stores and GNC.com. The companies added that the line will address the growing demands of health-conscious consumers for natural products that help them with their daily regimen.

 

“This is the first time GNC has joined forces with a leader in the food and beverage industry to introduce a new line of products, and we are delighted to have PepsiCo as our partner,” said Joe Fortunato, CEO of GNC. “Coconut water has been recognized as one of the fastest-growing categories in the beverage industry, and we believe this joint venture represents an exciting opportunity to launch a fortified and differentiated line of coconut water products. We believe the combination of PepsiCo’s strong capabilities in the global consumer beverage market with GNC’s vitamin and mineral capabilities will uniquely position the Phenom brand of coconut water in the health-and-wellness market.”

 

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Skinny Water hits Big Y shelves

BY Allison Cerra

BALA CYNWYD, Pa. A zero-calorie enhanced water brand will be available at 55 Big Y Foods in Massachusetts and Connecticut this month.

Skinny Water currently is available at Safeway stores nationwide. The addition of Big Y increased the total retail store count to 7,079 stores nationwide, up from approximately 4,200 retail outlets at year’s end 2009.

The Skinny Water lineup features nine great-tasting flavors, containing key electrolytes, antioxidants and vitamins, and has zero calories, sugar and sodium, and no preservatives, with all-natural colors and flavors, according to the company.

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Pasta sauce brand gets approval from two health magazines

BY Allison Cerra

TIPTON, Pa. La Famiglia DelGrosso pasta sauce has gained recognition from Men’s Health and Women’s Health magazines.

The brand’s sauces were named one of the “125 Best Food for Men” by Men’s Health and also received a “125 Best Packaged Food” award from Women’s Health. Chef John’s tomato basil masterpiece, the Men’s Health winner, is made with whole imported San Marzano plum tomatoes and fragrant basil. One serving of the pasta sauce is only 70 calories and contains 1 g of protein, 8 g of carbs, 2 g of fiber and 4 g of fat.

Meanwhile, the Women’s Health winner, Uncle Joe’s vodka celebration sauce, is made with Uncle Joe’s signature combination of whole, peeled imported Italian plum tomatoes, imported pecorino Romano cheese and a sprinkling of crushed red pepper flakes, which rounds out the flavor with a subtle kick. A one cup serving boasts 90 calories, 6 g of fat (2 g of saturated fat), 8 g of carbs, 430 mg of sodium, 2 g of fiber and 2 g of protein.

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