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PepsiCo extends stay at the ballpark

BY Ryan Chavis

PURCHASE, N.Y. and NEW YORK — PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

PepsiCo will maintain exclusive rights within the non-alcoholic beverage, sports fuel and salty snack categories to use MLB marks and logos. PepsiCo’s brands — which include Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack and Lay’s — remain official MLB sponsors. Through these brands, PepsiCo will continue to create MLB fan marketing programs at the local and national level, among other initiatives.

"MLB is a terrific PepsiCo partner and provides a strong platform to activate our food and beverage brands in ways that benefit the League, our retail customers and baseball fans across the country," said Jennifer Storms, SVP global sports marketing at PepsiCo. "Opening Day marks the start of a busy selling season for many PepsiCo brands, and we’re delighted to continue our relationship with one of the world’s most iconic sports properties."

Frito-Lay brands (i.e., Lay’s, Cracker Jack and Frito-Lay Sunflower Seeds) will leverage the MLB partnership for sampling and other promotional efforts as the season unfolds, the company said. Frito-Lay also will develop team specific point-of-sale displays in markets where it has a team sponsorship.
 

 

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Dollar General designates April to benefit Autism Speaks

BY Michael Johnsen

GOODLETTSVILLE, Tenn. — Throughout April, more than 11,000 Dollar General retail locations across the country will collect donations to benefit Autism Speaks, an autism science and advocacy organization.

"For the fifth consecutive year, Dollar General is proud to support Autism Speaks in their research and advocacy efforts," stated Rick Dreiling, Dollar General’s chairman and CEO. "An integral part of Dollar General’s mission of serving others is our commitment to investing in nonprofit organizations that support our customers and communities. Through Dollar General’s commitment to its mission and our customers’ generosity, we look forward to making a positive impact on families affected by autism."

During the month of April, customers may donate any monetary amount at check-out to support the organization’s research and advocacy of autism. Through collections in 2013, Dollar General raised $1.1 million for Autism Speaks.

 

 

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FMI, Matrix Group release animated video as part of association’s ‘Supermarket Facts Video Series’

BY Michael Johnsen

ARLINGTON, Va. — Food Marketing Institute and Matrix Group, a digital agency specializing in e-marketing, on Thursday announced the release of a new animated video as part of the trade association’s "Supermarket Facts Video Series."

With two-thirds of American shoppers believing that their food choices are an important factor affecting their health, supermarkets are hiring an increasing number of registered dietitians to help them make healthy decisions. 

Using infographics and animation, this video illustrates how supermarkets are supporting their health and wellness strategies.

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