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PepsiCo dives into sparkling water with Bubly

BY Gisselle Gaitan

PepsiCo is making its mark in the world of sparkling water. The Purchase, N.Y.-based company has unveiled their latest creation — bubly. The product combines refreshing flavors with an upbeat and playful sense of humor that’s set to shake up the category and comes on the heels of the brand’s entrance into the premium bottled water category with the launch of LIFEWTR back in 2016.

Bubly is available in eight flavors limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each can features bright, bold packaging, unique smiles for every flavor and a witty greeting on the tab, such as “hey u,” “hiii” and “yo.” Personal messages, such as “I feel like I can be open around u,” “hold cans with me” and “love at first phsst,” also can be found on the product.

“When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today,” Todd Kaplan, vice president, water portfolio of PepsiCo North America beverages, said. “This is an exciting addition to our PepsiCo portfolio, which is why we’re committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards.”

Bubly products will be available in 12-oz. sized cans in eight and 12 packs, and in 20-oz. sized single-serve bottles. The line will be making its television debut with two commercials set to air during the 90th Academy Awards broadcast on March 4. Further product information can be found on bubly’s website, Instagram and Facebook pages.

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Talenti expands lineup, adds six new flavors

BY Gisselle Gaitan

Talenti, known for its vast line of gelato offerings has unveiled a new batch of products that target a wide range of consumers. The Englewood Cliffs, N.J.-based company has added the Crafted with Less Sugar line, made with less sugar, fat and only 120 calories per serving.

“Our new flavors are inspired by our fans, who were looking for a better-for-you gelato option with half the sugar but the same delicious taste and texture they’ve come to know and love,” Josh Hochschuler, founder of Talenti said. “And with each new flavor, craftsmanship is still at the heart of our brand. We create unique recipes that source the finest ingredients from throughout the world.”

The new line is made with the sweetening power of monk fruit, and offers consumers a gelato option that does not compromise on taste and comes in three flavors:

  • Talenti Vanilla Cinnamon Gelato is made with cinnamon steeped in vanilla gelato, sweetened with monk fruit juice and a cinnamon swirl.
  • Talenti Mint Cookie Crunch Gelato is crafted with fresh mint leaves, sweetened with monk fruit juice and chocolate cookie pieces.
  • Talenti Chocolate Fudge Swirl Gelato contains dark chocolate gelato, sweetened with monk fruit juice and a fudge swirl.

In addition to the new line, the company also is adding three flavors to its classic lineup:

  • Talenti Cold Bew Coffee Dairy-Free Sorbetto features fair trade Brazilian and Colombian cold-brewed coffee blended into a non-dairy sorbetto.
  • Talenti Chocolate Caramel Blondie Gelato combines Belgian chocolate and dulce de leche slow cooked into a gelato, with a caramel swirl and mini blondie pieces.
  • Talenti Almond Butter and Honey Gelato contain real almond butter cooked into fresh milk and cream, with a dash of salt and swirls of wildflower honey. This flavor will only be available for a limited time.

Each of the six new flavors can be purchased in grocery stores nationwide for the suggested retail price of $4.99 to $5.99 per pint.

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Oberto revamps jerky packaging

BY Gisselle Gaitan

Oberto Beef Jerky has announced plans to switch up the manner in which its signature all-natural jerky product is displayed to consumers. The Seattle-based company will debut its products in clear 9-oz. sized clear bags, in order for consumers to see the product clearly and get a strong value with a larger size.

The brand’s three signature jerky flavors, Original, Teriyaki and Peppered will be launching in the new packaging this month.

“We are always striving to create the most innovative and best-tasting meat snacks for our loyal customers. We saw a white space for an all-natural, higher quality jerky in the larger, clear bag authentic style segment and decided to create this product to fill that space,” Tom Hernquist, Oberto’s president and CEO said. “Consumers want to know what they are buying, and we have made it easier for them with simple, natural ingredients and a transparent package.

New packaging strengthens the company’s focus on differentiating itself from the market of meat snacks category which has grown to more than $3 billion dollars in annual revenue, according to the Nielsen SnackTrack. This new launch comes on the heels of Oberto’s launch of a Pepperoni-flavored Jerky, which contains no artificial ingredients.

The new 9-oz. clear bags will be rapidly expanding to retail locations where Oberto products are currently sold. Further product information can be found on the company’s website.

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