CENTER STORE

Pepsi, Yankees continue partnership in new baseball season, stadium

BY Allison Cerra

PURCHASE, N.Y. The Yankees are not only moving to a new stadium this season, they’re also refreshing their beverage lineup in a partnership with PepsiCo.

 As part of the agreement, Pepsi is the official soft drink of the Yankees, while Gatorade is the team’s Official Sports Drink.

“The Yankees arguably are the most recognizable baseball club in the world and we are thrilled to join them in embarking on a new era. It’s a whole new ballgame,” said Dave Burwick, SVP and CMO, PepsiCo North America Beverages. “This is going to be an exciting season and Yankee Stadium will provide the perfect backdrop to the start of our partnership with the Yankees and their fans.”

The multi-year deal between the Yankees and PepsiCo includes Pepsi-branding on in-Stadium signage, on fountain soda cups, and on all cup holders affixed to the field level seats. In addition, Gatorade “hydration stations” will be located in the dugouts and the bullpens; providing branded cups, coolers, ice chests and towels for the Yankees and visiting teams. The PepsiCo beverages that will be available to Yankees fans in the Stadium include Pepsi, Diet Pepsi, Gatorade, Mountain Dew, Sierra Mist, Lipton Tea and Tropicana Lemonade.

“We are very excited about our partnership with PepsiCo. It is a fully integrated relationship — from concessions sales and prominent signage to promotional rights and premium hospitality,” said Michael J. Tusiani, New York Yankees SVP corporate sales and sponsorships.

To celebrate the start of the partnership, the Pepsi Spotter Program is currently rewarding Pepsi and Yankees fans for their support. Pepsi is blitzing the New York market, through April 8, in a van that is visiting high-traffic locations within the tri-state area. Fans spotted wearing Yankees gear and consuming Pepsi are being rewarded with Yankees exhibition game tickets, regular season tickets and team merchandise.

This partnership extends an ongoing relationship between Pepsi and Major League Baseball. Pepsi has been the Official Soft Drink of Major League Baseball since 1997.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Just Born licensed products to be launched this spring

BY Allison Cerra

BETHLEHEM, Pa. Just Born, Inc. has announced a number of new licensing partners and programs. These new licensees will launch Peeps and Hot Tamales branded merchandise starting in spring 2009.

For its Peeps brand, Just Born has collaborated with Lenox to develop a new line of Peeps porcelain and ivory fine china home decor and giftware products. The initial line will feature the bunny and chick collectibles. The collection will be available at retail, online and through direct sales.

Russ Berrie, known for its stuffed animal toys, is launching an extensive new line of Peeps branded items, including Plush Peeps Chicks and Bunnies (in a variety of sizes and colors) and accessories, including luggage tags and jewelry.

Hanna’s Candle Co. will join Just Born with a line of candles and home fragrances.

Meanwhile, Houston Harvest will enhance the Peeps line with new treats, including Peeps rainbow-colored, marshmallow-flavored popcorn. In February, Houston Harvest launched a Hot Tamales brand popcorn, a cinnamon-flavored confection. Both brand popcorn treats will be sold in gift and tin sets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Two new fruit juice beverages fortified with DHA or fiber and other beneficial nutrients

BY Allison Cerra

GLENDALE, Calif. Nestle Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development.

Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients, fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.

Juicy Juice Brain Development is the only children’s fruit juice beverage on the market currently offering DHA. DHA is a natural supplement found in breast milk, and acts as a building block for brain development during a child’s first two years of life, when their brains triple in size. Juicy Juice Brain Development, which contains 16mg of DHA per serving, is designed to provide children who are old enough to drink juice with continued DHA in their diet.

Juicy Juice Immunity helps support a healthy immune and digestive system by offering beneficial nutrients, including zinc, vitamin C and prebiotic fiber. Both vitamin C and zinc are essential nutrients in a child’s everyday diet, as neither can be produced by the body and must be replenished on a regular basis. Fiber is also highly important in a child’s diet.

According to The Dietary Guidelines for Americans, children three to five years old consume only 11.4-g of fiber per day, while the recommended amount is 25-g per day. Juicy Juice Immunity is one of the few juice beverages targeted towards children that contains prebiotic fiber. It is a good source of fiber and contains three grams per serving.

Like all Juicy Juice products, Juicy Juice Brain Development and Juicy Juice Immunity are made with all-natural fruit juice and no added sugars, preservatives or artificial flavors or colors. What is unique about these new Juicy Juice products is that the juices are blended with filtered water (70% juice, 30% water), which results in fewer calories and a reduced amount of naturally occurring sugars.

“Juicy Juice recognized the need for a beverage that accommodated mom’s priorities related to her child’s diet,” said Victoria Nuevo-Celeste, Nestle Juicy Juice marketing manager. “Juicy Juice Brain Development and Juicy Juice Immunity offer excellent value for mom. They provide important nutrients while also helping mom control her child’s calorie and sugar intake.”

New Juicy Juice Brain Development is available in Apple and Grape, and New Juicy Juice Immunity is available in Apple and Berry. Both beverages are sold in 33.8 fluid ounce (1 liter) Tetra cartons. The suggested retail price is $2.99. For more information, please visit http://www.juicyjuice.com/Brain-Development-And-Immunity/Default.aspx.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?