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Pepsi sets new challenge: get more eco-friendly

BY Jenna Duncan

PURCHASE, N.Y. PepsiCo today announced the launch of two new Web sites, PepsiEcoChallenge.com and PepsiRecycling.com, which are geared towards promoting environmental awareness and urging users to become more active in sustainability efforts.

At PepsiEcoChallenge.com, three categories—energy, water and packaging—detail things that people can do every day to lessen their carbon footprint. The site urges people to lower water consumption by 20 percent, reduce the use of electricity by 20 percent and lessen dependence on fuels by 25 percent before the year 2015.

At PepsiRecycling.com, visitors are invited to take the Pepsi Recycling Challenge and promise to recycle more beverage cans and bottles. Site viewers can also register to enter different sweepstakes contests with prizes ranging from T-shirts and bicycles to Smart Cars. Furthermore, every Pepsi Stuff point entered in sweepstakes on the site will equal a $0.10-cent contribution to Keep America Beautiful.

“The Eco Challenge theme draws on our heritage with the Pepsi Challenge,” vice president of marketing for PepsiCo North America, Victor Melendez, said in a statement. “As the Web site points out, today’s challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet’s resources for generations to come—a challenge that cuts across brands, companies, industries and even continents.”

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Dr Pepper Snapple Group names new chief marketing officer, other shifts in management

BY Jenna Duncan

PLANO, Texas Dr Pepper Snapple Group has announced a change to its managerial lineup; former senior vice president of marketing Jim Trebilcock has been bumped to the position of chief marketing officer, the company has said. Other management adjustments have also been made in the course of a wider reorganization effort, according to reports. Trebilcock, a 21-year veteran, will now report to president and chief executive officer Larry Young.

In other moves, former executive vice president of marketing and research and development, Randy Gier, has parted from the company; Rodger Collins assumes the lead of DPS’ finished-goods business; Mexico and Caribbean divisions president, Pedro Herran, will now also take on heading corporate strategy; and vice president of corporate communications Tina Barry will also take on a new corporate affairs role. Other management moves also will effect supply chain operations and other marketing divisions.

Dr Pepper Snapple Group currently ranks as No. 3 in the U.S. carbonated soft drink business, following Coca-Cola Company and PepsiCo. Reports have stated that DPS’ annual sales total around $5.7 billion.

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Authorities say Chinese government was warned about food production standards

BY Jenna Duncan

SHIJIAZHUANG, China Chinese authorities have said that the country’s food producers as well as bureaucrats had plenty of warnings about poor safety and quality standards in food and drug production, but failed to respond before milk contaminated with an industry additive called melamine was used in products such as baby formula and candy, The New York Times today reported.

China’s Prime Minister Wen Jiabao had promised about a year ago to initiate a nationwide review of safety standard for food, drug and other consumables made in China to assure that regulations were kept and safety standard maintained, reports said. Additionally, the Chinese government put $1.1 billion towards inspecting food and drug production companies and assigned 300,000 inspectors

Prime Minister Wen publically apologized for the release of the tainted baby formula to market which has so far led to 53,000 reports of children getting sick and at least three deaths. Analysts have also said that the scandal has devastated the dairy industry in China, according to reports.

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