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Pepsi sets new challenge: get more eco-friendly

BY Jenna Duncan

PURCHASE, N.Y. PepsiCo today announced the launch of two new Web sites, PepsiEcoChallenge.com and PepsiRecycling.com, which are geared towards promoting environmental awareness and urging users to become more active in sustainability efforts.

At PepsiEcoChallenge.com, three categories—energy, water and packaging—detail things that people can do every day to lessen their carbon footprint. The site urges people to lower water consumption by 20 percent, reduce the use of electricity by 20 percent and lessen dependence on fuels by 25 percent before the year 2015.

At PepsiRecycling.com, visitors are invited to take the Pepsi Recycling Challenge and promise to recycle more beverage cans and bottles. Site viewers can also register to enter different sweepstakes contests with prizes ranging from T-shirts and bicycles to Smart Cars. Furthermore, every Pepsi Stuff point entered in sweepstakes on the site will equal a $0.10-cent contribution to Keep America Beautiful.

“The Eco Challenge theme draws on our heritage with the Pepsi Challenge,” vice president of marketing for PepsiCo North America, Victor Melendez, said in a statement. “As the Web site points out, today’s challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet’s resources for generations to come—a challenge that cuts across brands, companies, industries and even continents.”

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Dr Pepper Snapple Group names new chief marketing officer, other shifts in management

BY Jenna Duncan

PLANO, Texas Dr Pepper Snapple Group has announced a change to its managerial lineup; former senior vice president of marketing Jim Trebilcock has been bumped to the position of chief marketing officer, the company has said. Other management adjustments have also been made in the course of a wider reorganization effort, according to reports. Trebilcock, a 21-year veteran, will now report to president and chief executive officer Larry Young.

In other moves, former executive vice president of marketing and research and development, Randy Gier, has parted from the company; Rodger Collins assumes the lead of DPS’ finished-goods business; Mexico and Caribbean divisions president, Pedro Herran, will now also take on heading corporate strategy; and vice president of corporate communications Tina Barry will also take on a new corporate affairs role. Other management moves also will effect supply chain operations and other marketing divisions.

Dr Pepper Snapple Group currently ranks as No. 3 in the U.S. carbonated soft drink business, following Coca-Cola Company and PepsiCo. Reports have stated that DPS’ annual sales total around $5.7 billion.

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Studies of green tea show myriad of health benefits

BY Jenna Duncan

SEATTLE According to researchers, not only is green tea an excellent source of antioxidants, it can also help with things like maintaining cholesterol, burning fat and calming nerves, researchers at the Fred Hutchinson Cancer Research Center, as well as researched at the University of Seattle have said.

Green tea contains a mild dose of caffeine which can stimulate the brain. It also contains thiamine, or vitamin B, which can benefit regular drinkers by improving cognitive functions and giving the drinker more energy, reports said.  

Research also indicated that women who rink green tea regularly had a 54 percent decreased risk of ovarian cancer. Hutch Center scientists said that green tea contains high levels of EGCG, or epigallocatechin-3-gallate, which not only has been shown to help prevent ovarian cancer, but other forms such as breast cancer and colorectal cancer, as well.

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