Pepsi revamps Web site, boosts digital media presence
PURCHASE, N.Y. Pepsi-Cola North America has given its Web site, pepsi.com, a total makeover.
The purpose of the Pepsi site re-launch was to simplify the visitor experience, the company said. Pages were designed so users can easily select links to four main features, including: the Design Our Pepsi Can promotion contest, Diet Pepsi Max information pages, the Pepsi Racing page featuring NASCAR tie-ins and Pepsi Stuff, the site’s merchandise page.
“Lots of assets live on our pages,” John Vail, director of interactive marketing group for Pepsi-Cola North America said. “We wanted to make an easy way to find so consumers don’t have to hunt and peck.”
Pepsi.com was launched in 1996 and gets a facelift about every two years. The company said that the site receives about a million unique hits per month.
Each year, Pepsi North America seems to move even more of its marketing efforts to digital media. In 2007, the company spent about $17.5 million on digital media for its beverage brands, nearly doubling the amount spent in 2006 ($9.4 million), according to reports.
Mars Snackfood revamps Texas plant to use greener fuel
WACO, Texas Mars Snackfood yesterday announced a new plan to go green by incorporating methane gas from a local landfill into one of its plant’s energy supply. The gas will be piped to a boiler and help to fuel production operations at the plant.
During a public ceremony yesterday, the company released a public-private partnership plan between the plant and landfill to span about a decade. The methane gas recycling efforts should have great environmental benefits in the long-run, the company said. The methane could provide about 60 percent of the plant’s boiler fuel requirements for up to 25 years, according to Mars.
Todd Lachman, president of Mars Snackfood U.S., visited the plant, as well as government officials from all levels and Waco business community members.
This particular Mars plant produces Skittles, Snickers and Starburst candies.
Smucker buys Knott’s Berry Farm
Knott’s Berry Farm, maker of jams, jellies, preserves and gift sets, has been bought out by J.M. Smucker, ConAgra Foods today announced.
Details of the transaction have not been released, but ConAgra has said that the sale will not affect its 2009 sales and profit growth projections. The acquired business is expected to add approximately $40 million in annual net sales to the J.M. Smucker portfolio.
The buyout does not include the Knott’s Berry Farm amusement park, located in Anaheim, Calif. That property is owned by Cedar Fair L.P., a publicly-traded company based in Sandusky, Ohio.
Sources said that production of Knott’s Berry Farm food products will transition to Smuckers’ facilities during the course of the next four months.