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Pepsi refreshes soft drink portfolio

BY Allison Cerra

PURCHASE, N.Y. As part of the company’s “Refresh Everything” campaign, Pepsi announced Thursday it is reinvigorating its beverage lineup with the introduction of three new products.

Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April.

An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. It is packaged in a sleek 12-ounce glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in ten regional markets, including New York and Los Angeles.

Meanwhile, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. The Throwback duo will be available nationally for eight weeks only, beginning April 20.

 “We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” said Frank Cooper, VP portfolio brands, Pepsi-Cola North America Beverages. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks ? from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences.”

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PAM helps consumers ‘Pull It Off’ with new advertising campaign

BY Allison Cerra

OMAHA, Neb. ConAgra’s ultimate nonstick cooking spray recently kicked off a new advertising campaign that emphasizes its convenient aid that helps consumers “pull it off.”

With the tag line, “Relax, PAM helps you pull it off,” the television and print advertisements remind consumers that they will have a successful outcome every time they use PAM Original, PAM Baking and PAM Grilling.

The television ads, which began running this month, reveal that the worst case scenario can be avoided when the cook uses PAM.

“The new campaign was developed to reassure consumers that PAM will help them get meals to turn out the way they want them to,” said Michael Locascio, VP and general manager at ConAgra Foods. “With over 100 perfect meals from each can of PAM, they can feel confident each time they step up to the stove, oven or grill they will be successful.”

Accompanying print ads remind consumers to use PAM by showing women using various construction tools to remove food stuck to their cookware after they forgot to use PAM. Featuring the tag line “PAM helps you pull it off,” the ad campaign ensures consumers that they will experience success every time they use PAM when they cook, bake, and grill. The ads will run in women’s lifestyle magazines in April and May.

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BestSweet’s Baskin-Robbins hard candies gets new design, packaging

BY Allison Cerra

MOORESVILLE, N.C. BestSweet Inc. is taking its name to heart by developing a better design and packaging for one of its sweet treats.

The mass-market confectionery manufacturer announced this week that it is introducing of a new, smoother shape for its licensed Baskin-Robbins Smooth & Creamy Hard Candy.  In addition to the new candy shape, updated packaging for the product is also being introduced and will prominently feature a picture of the new shape on the front of each candy bag.

The new Smooth & Creamy Hard Candy treats feature a natural swirl appearance and offer the delicious flavor, smooth texture and experience of your favorite Baskin Robbins ice cream in each mouth-watering piece. The candies are available in regular and sugar free varieties and are individually wrapped.

“This change is a testament to BestSweet’s unique ability to innovate while improving the quality of our product,” said Harry Overly, VP marketing and innovation for BestSweet. “Whether you’re an aficionado of ice cream or just love the occasional sweet treat, the texture and taste of our new hard candies will not disappoint.”

New Baskin-Robbins Smooth & Creamy Hard Candy will be available in the candy aisle of grocery, drug and mass retailers nationwide. The retail price of the 2.75 oz bag is $1.99.

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