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Pepsi, NFL extend partnership with new anthems campaign

BY Allison Cerra

NEW YORK — Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

The Pepsi NFL Anthems program will bring to life four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa’s "Black and Yellow." The anthems, Pepsi said, were inspired by the artists’ passion for their cities and hometown NFL teams. Kid Rock’s anthem is in honor of the Detroit Lions; Clarkson’s anthem is in honor of the Dallas Cowboys; Ice Cube’s anthem is in honor of the Oakland Raiders and McCoy’s anthem is in honor of the New York Giants.

The program is an extension of Pepsi’s "Live for Now" campaign and comes on the heels of additional partnerships between PepsiCo and the NFL, including a four-year agreement to become the sponsor of the Super Bowl Halftime Show and a multiyear deal to become the official soft drink of the Pittsburgh Steelers.

"The synergy of music and sports has never been more prevalent, and the effect that music has on sports culture is never more present than in the NFL," Pepsi’s sports marketing director Todd Kaplan said. "The Pepsi NFL Anthems program will help bring the NFL’s passionate fan base closer to their teams through an authentic musical experience — whether it’s listening to the anthem on your way to the game, or hearing it blast throughout the stadium after a big play."

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Walmart gives back with Teacher Rewards program

BY Allison Cerra

BENTONVILLE, Ark. — Walmart is helping teachers purchase much-needed classroom supplies through the retailer’s Teacher Rewards program.

Through the Teacher Rewards program, more than 4,600 U.S. Walmart stores, distribution centers and Sam’s Club locations are eligible to select one local kindergarten through eighth grade public school and provide $50 reward cards to 20 teachers. Winning teachers can use the funds to purchase essential items for their classrooms such as paper, folders, binders, clipboards, pens, pencils, crayons and markers. Now in its fourth year, Walmart said its program is donating up to $4.5 million to help 90,000 teachers across the country.

Local stores will begin selecting schools to participate in late August.

"Each year teachers across the country provide their time, talents and often their own money to ensure students have what they need to be successful in the classroom," said Michelle Gilliard, senior director of giving at Walmart. "Through our Teacher Rewards program we will once again send our nation’s teachers back to school with the support and resources they need to continue educating the future leaders of our country."

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New Adidas personal care collection for men hits Walmart shelves

BY Antoinette Alexander

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

Deodorant ($3.47): This long-lasting deodorant promises 24 hours of nonstop freshness. It is available in Deep Energy, Ice Dive and Pure Games scents.

Deodorant body spray ($3.47): This body spray is available in Deep Energy, Ice Dive and Pure Games scents.

Antiperspirant ($3.47): This formula features a unique Dry Max System that provides 48-hour protection against perspiration. It comes in three variants: Fresh, Control and Intense.

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