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Pepsi goes retro with Ray Charles T-shirts

BY Drug Store News Team

LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

The recent collaboration was brokered through The Joester Loria Group, Pepsi’s exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.

Launched in the early 1990s, the "You Got The Right One Baby" campaign featured 11 commercials over three years.

"Mr. Charles stated that the Diet Pepsi campaign was one of the highlights of his career and that ‘You’ve Got The Right One Baby, Uh-Huh!’ was one of his most popular songs," said Valerie Ervin, president of the Ray Charles Foundation.

Current designs are authentic to the merchandise that originally launched in conjunction with the campaign in the early ’90s and incorporates the Diet Pepsi logo, Ray Charles images, "Uh-huh" girls and iconic tagline, the company reported.

Select T-shirt styles currently are available at Urban Outfitters retail locations and online, Kitson retail locations and online, and on Pepsi’s e-commerce shop, Shop.PepsiUSA.com, beginning in mid-July. Retail prices range from $24 to $38.

Kitson’s Robertson and Melrose locations in Los Angeles will feature an exclusive Pepsi Throwback window promotion for two weeks starting July 16, and for an additional two weeks at the Santa Monica location starting Aug. 1.

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P&G updates Pampers Cruisers, announces special promotion with Target

BY Drug Store News Team

MINNEAPOLIS — Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

"We are really excited to offer these new and improved diapers," said Tricia Higgins for Pampers external relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers, which are available in sizes 3 and 4."

The revamped Cruisers line is available at retailers nationwide. In addition, as part of the launch of the new Pampers Cruisers, Target will feature in-store displays and high-value gift cards with select purchases, as well as offer up to $5 in coupons for Pampers. Special offers also will be available through August on both Target and Pampers Facebook pages.

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Seneca Farms makes healthier snack chips line gluten-free

BY Drug Store News Team

YAKIMA, Wash. — Seneca Farms announced that its entire line of healthier snack chips, including apple chips, sweet potato chips and crisp onions, are now gluten-free.

According to the company, these snacks are manufactured at Seneca Farms’ Yakima, Wash., plant, which recently implemented a strict gluten-free processing environment. 

"Our goal at Seneca is to provide great-tasting, healthier snack options for everyone. Our gluten-free processing environment ensures that even more consumers can now enjoy our sweet potato chips, apple chips and crisp onions," said Katherine Sheldon, VP category management for Seneca Foods. "Reports show that more and more people are selecting  gluten-free products. Seneca’s snacks meet that need and provide consumers with tasty, yet healthier, snack alternatives."

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