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Pepsi, Frito Lay act as presenting sponsors for charity fundraiser

BY Allison Cerra

SAN BERDINO, Calif. A California-based charity organization raised $60,000 to support children’s health and well-being with the help of Pepsi and Frito Lay.

Stater Bros. Charities announced Thursday that it donated $60,000 to initiatives including children’s health and well-being, education for both youth and adults, hunger relief, and elderly and Veteran’s services.

“We created Stater Bros. Charities for this very reason, to help non-profit organizations sustain themselves during these challenging times,” said Jack H. Brown, chairman, CEO Stater Bros. Markets.  “Our motto for the weekend was ‘Together We Can!’, which has already become a reality with the help of our business partners like Pepsi and Frito Lay.”

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Pepsi refreshes soft drink portfolio

BY Allison Cerra

PURCHASE, N.Y. As part of the company’s “Refresh Everything” campaign, Pepsi announced Thursday it is reinvigorating its beverage lineup with the introduction of three new products.

Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April.

An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. It is packaged in a sleek 12-ounce glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in ten regional markets, including New York and Los Angeles.

Meanwhile, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. The Throwback duo will be available nationally for eight weeks only, beginning April 20.

 “We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” said Frank Cooper, VP portfolio brands, Pepsi-Cola North America Beverages. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks ? from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences.”

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Snapple redevelops formula, packaging

BY Allison Cerra

PLANO, Texas The “Best Stuff on Earth” is shaping up its image.

Snapple, the ready-to-drink beverage line, is undergoing the most significant make-over in its 37-year history with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves, the Dr. Pepper Snapple Group announced Wednesday.

The brand’s new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20%. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves.

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, VP marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

“We’re still Snapple. We take our product seriously, not ourselves,” Mazur added.

Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide.

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