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Pepsi debuts Pepsi Limon in select markets

BY Ryan Chavis

PURCHASE, N.Y. — Pepsi will expand its cola options with the debut of Pepsi Limon, which the company said was inspired by the preferences of Hispanic consumers. The beverage combines the flavor of Pepsi with lime juice. 
 
"Pepsi knows the importance of authentic flavor and delivering on its promise for great tasting products," said Melissa Miranda, cultural and commercial strategy, Pepsi. "Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind." 
 
The company said it worked with Adelante, PepsiCo’s employee association that supports relationships with the Hispanic community. Pepsi Limon is now available in 20-oz and 2-liter bottles in select markets, which include California, Arizona, New Mexico, Texas and Chicago, IL.
 

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Adweek: More major food, beverage brands are going small

BY Antoinette Alexander

NEW YORK — As consumers increasingly look to curb their sugar and fat intake, many food and beverage companies are opting to go small, according to an Adweek report.

Citing recent research by Havas Worldwide, Adweek reported that in the last year nearly half (42%) of consumers have reduced their sugar intake as 38% have decreased their fat consumption.

According to the article, such brands as Pepsi, Mars, Hershey’s and Coca-Cola have responded by developing smaller sizes.
 

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Jelly Belly fan favorite will get more mischievous this summer

BY Ryan Chavis

FAIRFIELD, Calif. — BeanBoozled jelly beans from Jelly Belly Candy Co. have caught on with thousands of fans, leading the company to announce two new gifts that will begin shipping this summer. BeanBoozled has proved popular, the company said, and consists of 20 beans: 10 wacky flavors that look exactly like their 10 sweet and satisfying counterparts.
 
The new BeanBoozled Jumbo box is a larger version of the previously introduced BeanBoozled Gift Box. The Jumbo Box measures 15.5” x 2.25” x 9.25” and is filled with BeanBoozled flavors in 45 individually wrapped bags. The BeanBoozled Jumbo Box ships in August.
 
The BeanBoozled Mystery Bean Dispenser comes filled with 3.5-oz. of BeanBoozled flavors. Fans lift the top portion of the dispenser up, then push it back down to its original position, with the dispenser displaying the selected bean. But will the fan get a wacky flavor or a scrumptious one? The dispenser will begin shipping in July.
 

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