Pepsi Bottling Group taps Mexico market with energy drink
SOMERS, N.Y. The Pepsi Bottling Group announced a multi-year agreement to distribute ROCKSTAR Energy Drink in Mexico, part of PBG’s strategy to strengthen and diversify its global brand portfolio by expanding into high-growth segments.
Under the terms of the agreement, PBG will have exclusive rights to distribute ROCKSTAR products throughout all of its Mexico territories. PBG already distributes the brand in the United States and Canada.
PBG will begin distributing ROCKSTAR in Mexico in July. Financial terms of the agreement were not disclosed.
Progresso to launch high fiber soup line in fall 2009
MINNEAPOLIS Progresso announced its new line of high fiber ready-to-serve soups available this fall in four varieties.
Fiber has been regarded as the number one ingredient to better overall health ? yet nine-in-10 Americans are not getting the recommended daily value, the company said.
“It’s important for consumers to eat high-fiber foods, as they’ve been shown to support digestive health,” said Michelle Tucker, senior nutrition scientist, General Mills Bell Institute of Health and Nutrition. “With 28% of the recommended daily value of fiber per serving, Progresso High Fiber soups will make it convenient for consumers to get more fiber in their diets while enjoying a wholesome, satisfying meal.”
Progresso’s new high fiber line is part of the Progresso’s brand ongoing focus on healthy innovations and contains no added MSG, no artificial flavors and seven grams of fiber per serving.
Dr Pepper Snapple Group sign franchise with Jack in the Box
PLANO, Texas Dr Pepper Snapple Group and Jack in the Box announced their recent multi-year franchise to allow both Dr Pepper and Diet Dr Pepper to all Jack in the Box restaurants nationwide.
Commencing July, Diet Dr Pepper will be made available to all of the nearly 2,200 Jack in the Box in the United States with national availability expected by year end.
“Dr Pepper is a strong brand that performs well in our system,” said Terri Graham, SVP, chief marketing officer for Jack in the Box. “Jack in the Box has one of the most varied menus in the QSR segment, and with the addition of Diet Dr Pepper, we’re pleased to be able to offer our guests even more beverage options.”
Dr Pepper was created in Waco, Texas, in 1885 and is the oldest major soft drink brand in America and is one of the most popular soft drink, with both Dr Pepper and Diet Dr Pepper among the top 10 carbonated soft drink brands in the United States.