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Pepsi announces Super Bowl contest with $1 million top prize

BY Jenna Duncan

PepsiCo has announced the opening of a Super Bowl sweepstakes promotion in with top prize is $1 million, the Wall Street Journal today reported. Five finalists will also receive $25,000 plus a luxury trip to the Super Bowl in Tampa Bay, Florida.

The sweepstakes is open to participants who create their own 30-second Doritos tortilla chip commercial. The commercials will then be voted on in a viewer-response competition during the Super Bowl.

“We’ve always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny,” Ann Mukherjee, group vice president, marketing for Doritos said in a statement. “Whether it goes toward funding a short film, opening an ad agency or anything in between, we’re empowering them with an unmatched stage to compete on and a motivation to make it happen.”

The ads created by five finalists will enter a final round in January. At that time, visitors can review the ad spots online and vote for their favorite one. The winning ad will air Febr.1 during NBC’s Super Bowl XLIII coverage. More details are available online at www.snackstrongproductions.com.com.

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General Mills plans expansion of its international business

BY Jenna Duncan

MILWAUKEE General Mills has said that it plans to keep building its international business in order to avoid negative effects of the slow economy. Its international segment is its fastest-growing business at present, the company has said.

General Mills’ chief executive officer, Ken Powell, explained to the company’s shareholders that it will continue to grow brands such as its Haagen-Dazs ice cream business, Old El Paso brand Mexican foods and cereals and other staples such as Cheerios. He said that General Mills also plans to launch 300 new products in 2009.

Figures for the company’s international sales have doubled from $1.3 billion in 2003 to $2.6 billion in fiscal 2008, the company reported. That reflects growth of 21 percent over last year’s sales.

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Raley’s launches grocery price comparison program

BY Jenna Duncan

WEST SACRAMENTO, Calif. Raleys and Northern California partner stores, Bel Air and Nob Hill Markets, have launched a program called “Your Ticket to Savings,” a program that helps communicate to shoppers how much they save on each visit, Raley’s president and chief executive officer, Bill Coyne told press outlets this week.

Multicolored tags and tickets have been added to Raley’s shelves with a system of color coding the demarcates ad specials (red) bargain buys (green), store brand deals (yellow) and other specially priced items that can help shoppers meet their budgets, the company said.

Furthermore, Raley’s, Bel Air and Nob Hill have added special “Did You Know?” signage that carries the point-by-point price differences between the three brands for better price-point shopping comparisons, the company said.

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