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Pepperidge Farm lowers sodium amounts in bread

BY Jenna Duncan

MOUNT LAUREL, N.J. Pepperidge Farm has vowed to lower sodium levels in its bread and other baked goods, the company has announced. This follows a move by its parent company, Campbell, to extend production of healthier food options.

According to Pepperidge Farm, it has lowered sodium levels by around 25 percent in eight of its breads by using sea salt instead of iodized salts. The company is also testing low-sodium bagels in its Miami market.

In addition to new and up-coming low-sodium options, Pepperidge Farm has also added whole grain Goldfish crackers to its lineup of healthier snacks

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Pepsi sets new challenge: get more eco-friendly

BY Jenna Duncan

PURCHASE, N.Y. PepsiCo today announced the launch of two new Web sites, PepsiEcoChallenge.com and PepsiRecycling.com, which are geared towards promoting environmental awareness and urging users to become more active in sustainability efforts.

At PepsiEcoChallenge.com, three categories—energy, water and packaging—detail things that people can do every day to lessen their carbon footprint. The site urges people to lower water consumption by 20 percent, reduce the use of electricity by 20 percent and lessen dependence on fuels by 25 percent before the year 2015.

At PepsiRecycling.com, visitors are invited to take the Pepsi Recycling Challenge and promise to recycle more beverage cans and bottles. Site viewers can also register to enter different sweepstakes contests with prizes ranging from T-shirts and bicycles to Smart Cars. Furthermore, every Pepsi Stuff point entered in sweepstakes on the site will equal a $0.10-cent contribution to Keep America Beautiful.

“The Eco Challenge theme draws on our heritage with the Pepsi Challenge,” vice president of marketing for PepsiCo North America, Victor Melendez, said in a statement. “As the Web site points out, today’s challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet’s resources for generations to come—a challenge that cuts across brands, companies, industries and even continents.”

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Shareholders of InBev support Anheuser-Busch takeover

BY Jenna Duncan

LEUVEN, Belgium Shareholders of European beverage giant InBev Monday voiced support for the $52 billion buyout offer made for U.S. brewer Anheuser-Busch.

InBev shareholders also okayed changing the name of the new-formed mega-company to  Anheuser-Busch InBev, as well as an increase in capital and share issue that could bring in around $10 billion.

On the U.S. side, InBev chief executive officer Carlos Brito assured A-B employees that the new company would take strides to protect U.S. jobs, and not unduly shut down operations at A-B 12 breweries, as long as “there are no new or increased federal tax or state excise taxes or unforeseen extraordinary events that would negatively impact A-B’s business. … We are very pleased to complete this important milestone and we remain on track to close the transaction by the end of the year,” Brito said in a statement.

To close the deal, approval will have to be met by Anheuser-Busch shareholders and market regulators.

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