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Pepperidge Farm introduces famous Australian cookie to Americans

BY Melissa Valliant

NORWALK, Conn. Australians have been obsessed with Tim Tam, an Arnott’s-invented chocolate biscuit, for years. Now Pepperidge Farm, sister company to Arnott’s, is bringing the Australian favorite to the United States this November exclusively through Target stores. Tim Tam, which was rated the No.1 chocolate biscuit in Australia, is composed of two layers of chocolate-malted biscuit, filled with a light chocolate cream filling and covered in a thin layer of textured chocolate.

Arnott’s has been making the snack for more than 40 years, selling approximately 35 million packs each year. Pepperidge Farm, a subsidiary of Campbell Soup Company (like Arnott’s), is introducing Tim Tam in Chocolate Creme and Caramel varieties with a suggested retail price of $3.39. The tasty Australian treat will be available through March of next year.

“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers. Margaret searched the globe to bring back delectable cookies and crackers to the United States that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians,” said Michael Simon, senior vice president and general manager of the Pepperidge Farm snacks division. “We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia.”

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Meijer updates databasing technology with aid from QuantiSense

BY Jenna Duncan

GRAND RAPIDS, Mich. Meijer grocery and general merchandise business has announced that it will build onto its current business intelligence systems by adding QuantiSense data tools.

The tools will help Meijer with improved information fathering, sorting and storage operations, reports said. Meijer will also have more support to for interaction between parts of their IT working on operations and also their business team to better execute strategy decisions, the company has said.  

Meijer is first integrating QuantiSense tools into its merchandising staff and will then roll out the system to executive management reporting, consumer insight groups and supply chain services, the company said. The tools help staff by monitoring dashboards which evaluate performance data.

Meijer also currntly uses the QuantiSense Developing Your Playbook for technology and management consulting services.

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Commerical Bakeries partners with Ganeden to develop probiotic cookies

BY Michael Johnsen

TORONTO Commercial Bakeries, manufacturer of private label cookie products in the United States and Canada, on Wednesday announced a partnership with Ganeden Biotech on the development of a variety of probiotic-enhanced cookie products.

“For the first time, we have the ability to produce baked goods with the added benefit of powerful, health-promoting probiotics,” said Phillip Fusco, vice president of Commercial Bakeries Corp. “Probiotics aren’t limited to the yogurt section any longer.”

“The ability to bake cookies and other products with probiotics is something that was unheard of until recently,” said Mike Bush, vice president for business development for Ganeden Biotech.

Ganeden Biotech’s patented probiotic, GanedenBC30, is the only commercially available probiotic strain that can survive baking and other manufacturing processes, Ganeden asserted. The ability of the probiotic strain to survive harsh manufacturing conditions makes it ideal for inclusion in shelf-stable, baked good products, such as cookies.

Commercial Bakeries Corp. produces an assortment of cookie varieties, including sandwich cream, wire cut and rotary cookies, for private labels in the United States and Canada.

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