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Peeps introduces mini variety

BY Ryan Chavis

BETHLEHEM, Pa. — Peeps, a brand from Just Born Quality Confections, on Thursday announced the biggest new product launch in the company’s 61-year history. The new confection, Peeps Minis, will give consumers the chance to snack on mini-sized marshmallow chicks throughout the year.

The minis come in three flavors — strawberry creme, chocolate creme and sour watermelon — and will be available in a resealable 24-count stand-up bag in candy aisles.

"Peeps entry into the everyday candy category with Peeps Minis is the next big step in giving consumers a new way to express their Peepsonality year round," said Brian Bachrach, senior marketing manager. "Many of our fans grew up loving our iconic chicks and we are now providing an opportunity to enjoy Peeps in a size perfect for snacking that is sure to make every day a holiday."  

Peeps Minis are available now for a suggested retail price of $3.99.

 

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Rite Aid April sales up 4.9% to $2 billion

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid on Thursday posted $2 billion for the four weeks ended April 26, 2014, representing a lift of 4.9%. Same-store sales increased 5% over the prior-year period. 

April front-end same-store sales increased 4.7%, with 4.6% of the increase attributable to a shift in the timing of Easter, which fell on April 20 this year, compared with March 31 last year. Pharmacy same-store sales, which included an approximate 138 basis points negative impact from new generic introductions, increased 5.2%. Prescription count at comparable stores increased 2.3% over the prior-year period.  

Prescription sales accounted for 67.9% of drug store sales, and third-party prescription sales represented 97.4% of pharmacy sales.  

Same-store sales for the eight-week period ended April 26, 2014 increased 2.9% over the prior-year period. Front-end same-store sales decreased 0.2% while pharmacy same-store sales increased 4.3%. Prescription count at comparable stores increased 1.7% over the prior-year period.  

Total drug store sales for the eight weeks ended April 26, 2014 increased 2.6% with sales of $3.9 billion. Prescription sales represented 68.7% of total drugstore sales, and third party prescription sales represented 97.4% of pharmacy sales.  

 

 

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Axe, skateboarder Paul Rodriguez collaborate on new product line

BY Antoinette Alexander

NEW YORK — Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

Capturing the soul of Los Angeles street culture, the new Axe Kilo with Paul Rodriguez collection is inspired by P-Rod’s heritage, and was illustrated by artist Mister Cartoon. The limited-edition line marks the first time Axe has collaborated on a product design that features outside creative influence.

“I partnered with Axe and Target to create new packaging artwork based on the influences that I grew up around and shaped who I am,” Rodriguez said. “From his mural designs to tattoo work, Cartoon was the obvious choice to bring this street style to life. It was very special to me that Axe and Target let us lead the creative process.”

The product line was unveiled in New York City on Wednesday at a custom, pop-up skate park, curated in P-Rod’s vision. Axe, P-Rod and Mister Cartoon also joined forces on a three-part video series, which highlights the significance of the collaboration, their individual paths to success and the genesis of the new Kilo design. All three videos are available at www.YouTube.com/AXE.

“We’re really proud of this collaboration, as it infuses the personalities of P-Rod and Mister Cartoon into the Axe Kilo product line, which directly speaks to what’s relevant to guys and girls today,” said Matthew McCarthy, senior director, Axe and men’s grooming for Unilever. “And by giving both P-Rod and Cartoon the freedom to create however they choose, it’s an authentic and inspiring look for the brand that pushes boundaries in unexpected ways.”

The collaboration will include designs for the entire Kilo product line, including bodyspray, antiperspirant and deodorant sticks, body wash and shampoo — all available only at Target and Target.com for a limited time.

 

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