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Pedigree unveils new Stackerz dog treats

BY Antoinette Alexander

NASHVILLE, Tenn. — Pedigree Brand has released its new Pedigree Stackerz dog treats.

Each Pedigree Stackerz treat contains real meat as the first ingredient, the company stated, and provides a combination of two flavors. The three flavor combinations include:

  • Filet mignon and bacon flavor
  • Grilled chicken and NY strip flavor
  • Smoky bacon and cheddar flavor

All three flavors are now available at mass retail, grocery and pet stores for a suggested retail price of $3.99.
 

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OPIVU Cosmetics announces end of trademark infringement battle with OPI Cosmetics

BY Antoinette Alexander

DANVILLE, Calif. — Emerging beauty brand OPIVU Cosmetics has announced the end of a nearly four-year trademark infringement battle with Coty’s OPI Cosmetics.

According to OPIVU Cosmetics, the issue began in October 2010 when OPIVU filed for its trademark "OPIVU Cosmetics." Upon discovering OPIVU's new application, OPI — which had recently edited its own trademark to include the word "cosmetics" following a buyout from Coty Holdings — immediately filed an opposition to the mark ordering OPIVU to halt their marketing under the new trademark.

In 2012, OPIVU CEO Moses Gora called Vince Engel, an advertising professional who has worked with such brands as Buxum, Nike and the San Francisco 49ers, to give the brand a complete makeover. Together, OPIVU worked with Engel and a team of grad students from San Francisco's Academy of Art University's Advertising School to rebrand OPIVU without changing the name.

Furthermore, in May 2014, Gora emailed OPI's founder George Sheffer requesting advice on how to engage in negotiation outside of the courtroom. Sheffer forwarded the letter to the corporation's legal team, and on Aug. 11, the opposition was finally settled, OPIVU stated.

With the trademark opposition now in the past, OPIVU is now looking to grow its brand. The company recently created a limited-edition lip gloss for an Allure magazine "Best of Beauty" event and is currently talking with retailers to expand distribution.

The company is named after Opulence For You (Op. IV U), the salon at which founder Susanna Stroberg got her start. The brand focuses on providing all-natural, hypoallergenic makeup for the “global girl.”
 

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HRG to present front-end merchandising strategies to the Pharmacy School at Concordia University Wisconsin

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group last week announced co-owner Tom Boyer will present a session about pharmacy layout, design and merchandising principles on Sept. 2 to third-year students in the Pharmacy School at Concordia University Wisconsin. It’s the third year Boyer will present these topics to help students understand the importance and profit potential of the pharmacy front-end. The presentation covers merchandising guidelines to create a shopping experience that improves customer satisfaction and boosts front-of-store sales.
 
“This is an integral topic within the marketing section of our Pharmacy Management and Leadership class, which is required of all pharmacy students,” stated Dean Arneson, Dean of the School of Pharmacy Science at Concordia. “Students who have attended this special session with Tom in the past have much appreciated his perspective, and we are excited to offer a new group of students a similar opportunity.”
 
Boyer also has given similar presentations at other pharmacy schools across the country, urging future pharmacists to pay attention to their customers’ needs and design their front-end to encourage a pleasant shopping experience with a healthcare-centric approach.
 
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