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Peanut Butter & Co., Stonyfield announce online promotion

BY Allison Cerra

NEW YORK — Peanut Butter & Co. and Stonyfield have teamed up for a month-long online promotion that encourages selected food bloggers to develop new breakfast recipes using peanut butter and yogurt.

Through Feb. 13, consumers are invited to to vote for their favorite recipe at NuttyAboutYogurt.com. The blogger whose recipe gets the most votes will receive $1,000. Meanwhile, consumers taking part in the promotion will be entered into a sweepstakes with five random winners will receive a prize pack containing products from Peanut Butter & Co. and Stonyfield valued at $100. What’s more, the first 20,000 people that vote also will receive $1-off coupons from both companies.

"We thought this promotion would be a perfect way to start off the new year. So many people are making commitments to eat better," Peanut Butter & Co.’s founder and president Lee Zalben said. "Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Stonyfield is an exciting way to get people thinking about breakfast in a new way."

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PepsiCo’s portfolio of billion-dollar brands expands

BY Allison Cerra

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company’s portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

As part of the announcement, PepsiCo is underscoring its achievement by placing advertisements in the Financial TimesNew York Times, USA Today and the Wall Street Journal, which welcome these brands to its billion-dollar brand portfolio.

"PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," PepsiCo chairman and CEO Indra Nooyi said. "Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It’s a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."

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P&G kicks off Facebook campaign for Children’s Safe Drinking Water program

BY Allison Cerra

CINCINNATI — In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program’s global efforts.

Through the “1 Like = 1 Day of Clean Drinking Water” campaign, P&G will donate one day of clean drinking water through CSDW for each “like” on the P&G CSDW Facebook page. The campaign also will share stories, photos and videos from the field that demonstrate how CSDW works with various partners worldwide to distribute the water purification packets, which contain a powdered water-purifying technology developed by P&G and the Centers for Disease Control and Prevention.

“As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey,” P&G chairman, president and CEO Bob McDonald said. “This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water.”

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