BEAUTY CARE

PDC Brands acquires Cantu, Bodycology

BY Antoinette Alexander

STAMFORD, Conn. — Beauty and personal care company, PDC Brands, has acquired multicultural hair care brand Cantu and bath brand Bodycology from Advanced Beauty, adding two more trademarks to its portfolio of consumer goods brands.

Founded in the early 80s, PDC Brands stated that it has doubled its sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012.  

PDC Brands is a purveyor of beauty, personal care and wellness brands with a focus on mass-market retail. Its portfolio includes fragrance brands Body Fantasies and BOD Man. In addition, the company’s core brands include the bath care brands Dr Teal’s and Calgon.
 
PDC Brands’ annual global retail sales are estimated at $400 million.  
 
 

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Derma e unveils new Purifying skin care line

BY Antoinette Alexander

SIMI VALLEY, Calif. — Skin care brand derma e has expanded its portfolio with the new Purifying skin care line.

“The derma e Purifying line is the perfect fit for the Wanderlust Festival, where the community is celebrating yoga activities, ethically-sourced products and holistic living,” stated Jennifer Norman, VP of marketing for derma e. “Not only is Purifying the perfect deep detox solution for those who embrace an active or outdoor lifestyle, it’s made with powerful minerals, natural toxin fighters and earth-friendly packaging, promoting healthier skin, a healthier environment and a healthier world.”

The new Purifying skin care regimen will debut at the upcoming Wanderlust Festival in Aspen-Snowmass on July 2 to 5. It will also be featured at the Cosmoprof North America 2015 beauty trade show. Held at the Mandalay Bay Convention Center in Las Vegas, July 12 to 14, derma e will be participating in BOUTIQUE, a beauty bar sampling program where proceeds are donated to City of Hope for diabetes research and treatment.

Fortified with marine algae extracts kimarine wakame and bladderwrack, activated charcoal, green tea and aloe leaf juice, these formulas work naturally to draw out toxins, replenish nutrients and restore skin’s own resistance to oxidative stress, according to the company.
 

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Energizer Holdings completes spin off from Edgewell Personal Care

BY Antoinette Alexander

ST. LOUIS — Energizer Holdings announced on Wednesday that it has completed the spin off from its former parent company, newly named Edgewell Personal Care Co., and has begun operating as an independent, publicly traded entity.  

The new Energizer will be called Energizer Holdings and will trade under the ticker symbol "ENR."  Starting Wednesday, the new Energizer will begin "regular-way" trading on the New York Stock Exchange.

"We are pleased to carry forward the globally recognized name and legacy of Energizer, and we are excited to begin a successful new era in our company's history," stated Alan Hoskins, CEO of Energizer Holdings.  "We will lead the charge with a renewed focus on our core business of batteries and portable lighting products, building upon the strength of our two iconic brands, Energizer and Eveready, and our leading market positions around the world.  With a strong tradition of bringing innovation to our product categories and a relentless focus on cost savings, we are committed to driving long-term value for our shareholders, customers and consumers."

In connection with the listing of its shares of common stock on the NYSE, members of Energizer's management team will ring the NYSE Opening Bell on Thursday.

As previously announced, common stockholders of record as of the close of business on June 16, the record date for the distribution, received one share of Energizer for each share of Edgewell common stock held as of the record date.  The distribution of Energizer shares was made in book-entry form and no action or payment by Edgewell shareholders was required to receive Energizer shares.  No physical share certificates of Energizer were issued.
 

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