BEAUTY CARE

PCPC appoints TechNet executive to president, CEO post

BY Antoinette Alexander

WASHINGTON The Personal Care Products Council has appointed TechNet executive Lezlee Westine as its new president and CEO. Westine succeeds former PCPC president and CEO Pamela Bailey, who left the council in December 2008 to head the Grocery Manufacturers Association.

Westine will assume her role at the council in May. She currently serves as president and CEO of TechNet, a bipartisan political network of CEOs and senior executives of U.S. technology companies. As TechNet president and CEO, Westine directs and oversees day-to-day operations, strategic planning and development and implementation of TechNet’s public policy and political agenda.

Prior to TechNet, Westine served as the White House director of public liaison. In that role, she serves as White House chief liaison to all constituency groups, national trade associations and non-profit organizations and developed relationships with advocacy groups from both sides of the aisle to find areas of common ground. She also directed the administration?s women?s outreach programs, organized an initiative to draw needed attention to the plight of Afghan women and garnered support for the Trade Promotion Authority, the presidential fast-track negotiating authority for U.S. trade agreements.

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BEAUTY CARE

Coty appoints new president of Coty Beauty division

BY Allison Cerra

NEW YORK Coty Inc. announced Friday the appointment of Renato Semerari as president of the company’s Coty Beauty division.

Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East.

Among his key responsibilities, Semerari will seek new business ventures and collaborations, as well as oversee the continued development and expansion of the Coty Beauty portfolio. He also will serve as a member of Coty’s executive committee.

“Renato’s broad and diverse experience will be an incredible asset in moving Coty Inc. and Coty Beauty toward the next stage of our success,” said CEO Bernd Beetz. “He is an accomplished leader with a real passion for our industry and a phenomenal addition to the Coty family.”

Semerari started his career in 1986 with Procter & Gamble where he held a series of positions of increasing responsibility. While at P&G, he worked across all categories of the marketing department for personal care, oral care, skin care, paper and detergents, in both Italy and the United Kingdom. He also has held positions at LVMH as international marketing director of Parfums Christian Dior and president and CEO of Guerlain.

Prior to his appointment at Coty, Semerari served as the president and CEO of Sephora Europe since October 2007. In this role, he was responsible for 12 subsidiaries and an extensive store network. During his tenure, Sephora grew rapidly in pre-existing markets while geographically expanding into new countries.

Semerari will take leadership of Coty Beauty in early May. He replaces Hans Joachim Honigfort who will retire in the fall after seven years with Coty.

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Market research: Oral hygiene a high priority to cost-conscious consumers

BY Allison Cerra

NEW YORK The stumbling economy has increased the demand for oral care products that work as effectively as professional tools, according to a new consumer market research report.

This cost-conscious approach to oral care has intensified demand for mainstream toothpaste, mouthwash and manual brushes capable of substituting for a professional caliber cleaning within the comfort of consumers’ homes and the confines of their budgets.

Multifunctional oral care products featuring whitening power properties are particularly popular, and helped U.S. retail sales of oral care products intended for consumer use amount to more than $9 billion in 2008, according to U.S. Market for Oral Care Products, 7th Edition, a new report from market research publisher Packaged Facts. The level represented an increase of more than 3% over the almost $8.8 billion the oral care market achieved in 2007.

Over the counter oral care, a market that qualifies as mature because the size of its consumer base nearly matches the size of the entire nation, can rely on population growth asan ongoing positive factor. Such growth may be slow, and not always able to overpower negative economic or societal conditions every single year, but the net result for oral care saleswill always trend positive over time.

“Virtually everyone brushes his or her teeth, and huge components of the U.S. population chew oral care gum, or gargle mouthwash. Such widespread use of basic-need products results in an oral care market that is mature in its essence, whether or not it can be stimulated by clever product innovation, or equally clever positioning, advertising, and promotion,” says Packaged Facts publisher Tatjana Meerman.

Packaged Facts projects the oral care market will attain solid progress during the 2008-2014 period, with retail sales anticipated to total nearly $11 billion by the end of the six years. This equates to an expansion of more than 20%, or a robust $1.8 billion. The compound annual growth rate (CAGR) of about 3%, though not staggering, spells modest progress for such a large dollar base.

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