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PC Brands releases new shelf-stable Pop Culture Probiotic bars

BY Michael Johnsen

SOLANA BEACH, Calif. PC Brands last week announced the introduction of shelf stable Pop Culture Probiotics bars. The “on-the-go” bars contain GanedenBC30, a patented probiotic strain from Ganeden Biotech that does not require refrigeration.

The all-natural Pop Culture Probiotics bars come in a 90-calorie yogurt fruit and nut with cranberries, almonds and flaxseed bar, as well as a 110-calorie chocolate chip granola variety. Additionally, the bars pack a powerful probiotic punch, delivering 10 times more live cultures than the leading probiotic-enhanced yogurts, the company said.

“We chose GanedenBC30 for this product because of its unique ability to survive and reach the digestive system alive where it can provide consumers with the most benefits,” stated PC Brands president Jack Kelly. “With their innovative probiotic strain, Ganeden Biotech is opening up new possibilities for consumers who want non-refrigerated probiotic-enhanced food products that can help regulate the digestive system. These bars are a great way for consumers to get their daily dose of probiotics in a convenient, great tasting on-the-go shelf-stable form.”

Pop Culture Probiotics bars will be available online soon at www.popcultureprobiotics.com, as well as at select retailers.

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Unilever revives luxury dessert Viennetta in time for holidays

BY Jenna Duncan

ENGLEWOOD CLIFFS, N.J. Unilever Ice Cream has announced it will bring back Viennetta frozen desserts. Viennetta is a frozen vanilla or chocolate dessert cake covered in chocolate layers.

“This sophisticated, rich frozen treat is great for any home-entertaining occasion, whether you’re a guest in search of the ideal hostess gift, a hostess looking for a delicious dessert to complement the night’s meal, or a mom who simply wants to please her family,” said Ice Cream senior brand director David Burrows said in a statement. “Viennetta is the perfect holiday dessert experience, so we wanted to reintroduce the product in time for those celebrations with loved ones and friends.”

Viennetta was first released in England in 1982 and later released in the United States in 1992. It was sold through 2003, Unilever Ice Cream said.

Vanilla and triple chocolate Viennetta desserts are available at retailers across the United States from October 2008 to February 2009. Suggested retail price for a 5-ounce Viennetta cake is $2.99.

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Spartan begins work on Glen’s Market prototype store

BY Michael Johnsen

GRAND RAPIDS, Mich. Spartan Stores will begin construction on its next-generation prototype for its Glen’s Market banner on Tuesday, according to published reports.

The new prototype grocer will feature a full-service pharmacy equipped with a drive-thru.

Glen’s Markets boasts 34 locations throughout Michigan.

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