Pathmark launches Online Advantage savings program
MONTVALE, N.J. On the heels of The Great Atlantic & Pacific Tea Co. launching its online paperless and completely digital coupon service with Zavers, the company announced that Pathmark stores also will offer shoppers an easy and eco-friendly way to save more through the company’s new Online Advantage savings program.
Beginning Nov. 16, valued club card customers at Pathmark can go online at www.pathmark.com and simply “save” coupons directly to their club card, by selecting from the variety of premium products they want most, saving the coupons to their account and going shopping. The savings, the company said, will be deducted at the cash register automatically.
“We are proud to offer this exciting new program to our Pathmark customers. Not only will this make their lives easier,1 but it will also make their shopping more affordable,” said Jennifer MacLeod, SVP marketing and communications, The Great Atlantic & Pacific Tea Co. “This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.”
Online Advantage will be made available to club card members through a partnership with Zavers, a leading digital promotions platform provider. Zavers is committed to helping consumers save by providing paperless coupons that can be found online or on mobile devices.
“Since launching in A&P retail banner stores, consumer feedback has been tremendous. In fact, we are seeing redemption rates as high as 40%,” said Thad Langford, president and CEO of Zavers. “In addition to strong consumer interest, Zavers’ innovative promotions platform is a valuable enhancement to Pathmark’s loyalty program and product manufacturers’ promotions efforts.”
E-prescriptions hit 4 million mark at Walgreens in October
NEW YORK The United States has long been a laggard in healthcare information technology, but the country lately has undergone a Cambrian explosion of e-prescribing, as numbers from Walgreens and the e-prescribing network Surescripts demonstrate. The $19 billion that the federal stimulus package offers as an incentive to adopt HIT likely will accelerate the trend.
Walgreens reported Tuesday that the number of prescriptions filed electronically through an e-prescribing program the company started in 1992 reached 4 million in October – a 185% increase over last October – and is projected to reach 45 million by the end of the year. That number was 15 million in 2008.
Further evidence comes from the e-prescribing network Surescripts, which reported in October that more than 140,000 physicians, physician assistance and nurse practitioners now transmit prescriptions electronically. At the end of last year, by contrast active e-prescribers numbered 74,000 and hit the 100,000 mark in May.
Curtis Circulation Co. to distribute Light of Consciousness
NEW MILFORD, N.J. Curtis Circulation Co. announced the distribution of “a journal of spiritual awakening.”
Curtis announced that it will distribute Light of Consciousness, a quarterly publication is dedicated to seekers interested in awakening consciousness, personal and global transformation and the timeless wisdom of the world’s religious traditions, the company said,
Curtis Circulation Co., a worldwide periodicals distributor, represents many leading and prestigious publishers. The New Milford, N.J.-based firm is a division of Lagardere Services.