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Partnership extensions announced by MillerCoors, NASCAR and Penske Racing

BY Allison Cerra

CHARLOTTE, N.C. — MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors’ brands.

MillerCoors said Coors Light will continue to serve as the official beer of NASCAR. The brand started its official sponsorship with NASCAR in 2008 after a 14-year run as the primary sponsor of the No. 40 car. Meanwhile, Miller Lite will continue serving as the as the season-long primary sponsor of Penske Racing’s No. 2 Dodge, driven by driver Brad Keselowski, MillerCoors said.

“We don’t make investment decisions like this without having a great sense of exactly what the alliance will deliver for our brands,” MillerCoors chief marketing officer Andy England said. “That’s why I’m so excited about our continued partnerships with NASCAR and with Penske Racing. NASCAR fans are among the most passionate and loyal fans in all of sports, and they love nothing more than getting together with friends to watch the race while enjoying a cold, refreshing Coors Light or a great tasting, never watered down Miller Lite. Our distributors and retailers know that, which is why they’re so supportive of our leadership in the sport.”

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Peanut Butter & Co., Stonyfield announce online promotion

BY Allison Cerra

NEW YORK — Peanut Butter & Co. and Stonyfield have teamed up for a month-long online promotion that encourages selected food bloggers to develop new breakfast recipes using peanut butter and yogurt.

Through Feb. 13, consumers are invited to to vote for their favorite recipe at NuttyAboutYogurt.com. The blogger whose recipe gets the most votes will receive $1,000. Meanwhile, consumers taking part in the promotion will be entered into a sweepstakes with five random winners will receive a prize pack containing products from Peanut Butter & Co. and Stonyfield valued at $100. What’s more, the first 20,000 people that vote also will receive $1-off coupons from both companies.

"We thought this promotion would be a perfect way to start off the new year. So many people are making commitments to eat better," Peanut Butter & Co.’s founder and president Lee Zalben said. "Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Stonyfield is an exciting way to get people thinking about breakfast in a new way."

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PepsiCo’s portfolio of billion-dollar brands expands

BY Allison Cerra

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company’s portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

As part of the announcement, PepsiCo is underscoring its achievement by placing advertisements in the Financial TimesNew York Times, USA Today and the Wall Street Journal, which welcome these brands to its billion-dollar brand portfolio.

"PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," PepsiCo chairman and CEO Indra Nooyi said. "Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It’s a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."

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