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ParmCrisps intros on-the-go snack

BY Gisselle Gaitan

ParmCrisps, artisan-crafted crisps made with 100% Parmesan cheese, unveiled its latest innovation — ParmCrisps Trios.

The shelf-stable, protein-rich blend of dried fruit, nuts and seeds is made for consumers who are searching for convenient, satiating food options that align with a “snack more, eat less” approach, the Elmwood Park, N.J.-based company said.

“ParmCrisps are a great snack on their own, but supplementing them with fruit, nuts and seeds make them the perfect combination of sweet and savory for a satisfying mid-day snack craving without all the sugar or long ingredient list of other snack packs,” Sam Kestenbaum, president of That’s How We Roll, ParmCrisps’ parent company said. “It’s like having a premium cheese plate you can carry in your pocket.”

The snack will come in three flavors — original, Mediterranean and tropical — that contains 13 g of protein. Each product is vegetarian and made without artificial colors, flavors or preservatives.

Publix, Safeway, ShopRite, Harris Teeter, CVS and Giant Eagle will carry the snack beginning in April. Each 1.8-oz. pack has the suggested retail price of $3.99. Further product information can be found on the company’s website.

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Kingsford, Green Biologics launch eco-friendly lighter fluid

BY Gisselle Gaitan

Kingsford Charcoal is partnering with Green Biologics, which will be supplying the Little Falls, Minn.-based company with its patented GreenFlame bio-based charcoal lighter fluid.

The product will be marketed under the EcoLight brand, which builds upon the introduction of GreenFlame, a USDA BioPreferred certified, clean-burning charcoal lighter fluid based on Green Biologic’s proprietary advanced fermentation process.

“As the leading charcoal brand and wholly owned subsidiary of The Clorox Company, a champion for sustainability, we found Kingsford to be an excellent partner for the GreenFlame charcoal lighter fluid formulation,” David Anderson, global vice president of marketing at Green Biologics, said. “Their strong branding, extensive retail presence, and distribution capabilities will quickly introduce a large number of consumers to a high-performance, bio-based alternative to a petro-based charcoal lighter fluid. We see this as a critical first step toward an exciting future of renewable product collaborations.”

Kingsford EcoLight Powered by GreenFlame charcoal lighter fluid is available at retail locations across the country and has intentions for continued expansion throughout 2018 and beyond.

“Working with Green Biologics to introduce this product was a logical addition to our existing line, showcasing Kingsford’s commitment to launching products consistent with evolving consumer trends,” Lauren Kahn, director of marketing at Kingsford, said. “The key to EcoLight’s success lies in its superior performance. Unlike other natural charcoal lighter fluids on the market, there are no trade-offs in performance here. EcoLight lights quickly, stays lit and works every time.”

Further information on either company can be found on GreenBiologics and Kingsford Charcoal’s websites.

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Fiji Water unveils new sports cap bottle design

BY Gisselle Gaitan

Imported bottled water brand Fiji is embracing the world of sports by unveiling its new sports cap bottle. The new slim, sleek design is aimed at consumers who are active and need on-the-move hydration, the Los Angeles-based company said.

“Whether people are running, cycling or lifting, they need to hydrate, and the Fiji Water sports cap bottle is the perfect companion,” Clarence Chia, vice president of marketing, Fiji Water said. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost Fiji Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”

This latest innovation evolved out of the success of the 700 ml bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.

Fiji’s new bottle will be available on its home delivery website and will roll out to retailers nationwide just in time for the summer. An integrated summer marketing campaign including a television commercial, print and digital advertising, social media, influencer marketing, in-store promotion, public relations and event marketing efforts will support the launch.

More information on the product and Fiji’s home delivery can be found on the company’s website.

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