BEAUTY CARE

Paris Presents names Laughlin Constable as advertising, digital marketing agency of record

BY Antoinette Alexander

GURNEE, Ill. — Paris Presents, the creator and distributor of beauty brands Real Techniques, EcoTools and Body Benefits by Body Image, has selected the branding agency of Laughlin Constable as its advertising and digital marketing agency of record.

Laughlin Constable will develop and implement advertising, social media and digital marketing strategy for the Gurnee-based company, which sells its products in 53 countries worldwide.

 “We are very impressed with Laughlin Constable’s strategic capabilities, as well as the agency’s impactful work, and believe this is a very strong relationship for us,” stated Patrick O’Brien, CEO of Paris Presents. “In addition to outstanding talent, LC’s experienced senior leadership team and in-depth understanding of our brands and their potential will be an asset as our company continues to succeed and grow.”

Most of the work will be done out of LC’s Chicago and Milwaukee offices, with assistance from its offices in New York and New Jersey.

 

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DSNTV Special Edition: CVS Health’s leadership team shares insights on big changes in the aisles

BY Antoinette Alexander

NEW YORK — On the heels of its decision more than a year ago to pull the plug on tobacco products and rebrand the company as CVS Health, executives are working to give its stores a health and beauty makeover. Rolling out this year to roughly 500 locations across the country, the new store format reflects the company’s broader commitment to health care and aims to deliver on what customers have come to expect from its pharmacy locations ― a stronger presentation in core OTC and beauty. For a first-hand look, DSNTV recently met with CVS Health’s store leadership team ― including Helena Foulkes, EVP of CVS Health and president of CVS/pharmacy; Judy Sansone, SVP front store business; Alex Perez-Tenessa, VP beauty and personal care; and Cia Tucci, VP store brands ― in New York City to walk through one of the new stores and learn more about the big changes unfolding in the aisles.

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PDC Brands acquires Cantu, Bodycology

BY Antoinette Alexander

STAMFORD, Conn. — Beauty and personal care company, PDC Brands, has acquired multicultural hair care brand Cantu and bath brand Bodycology from Advanced Beauty, adding two more trademarks to its portfolio of consumer goods brands.

Founded in the early 80s, PDC Brands stated that it has doubled its sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012.  

PDC Brands is a purveyor of beauty, personal care and wellness brands with a focus on mass-market retail. Its portfolio includes fragrance brands Body Fantasies and BOD Man. In addition, the company’s core brands include the bath care brands Dr Teal’s and Calgon.
 
PDC Brands’ annual global retail sales are estimated at $400 million.  
 
 

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