BEAUTY CARE

Paris Presents: It’s all about authenticity

BY DSN STAFF

Some companies are all about formalities — long, drawn-out decision-making processes; PowerPoint presentations; and a “top-down” organizational structure in which conversations between the CEO and associates never happen. Paris Presents is not one of those companies.

(Click here to view the complete Future Leaders Summit report.)

“Our culture is a key to our success,” said Bob Wiltz, chief customer officer. “It’s all about authenticity and challenging ourselves, as leaders, to be authentic. It’s about leaders being present — doing a lot of deep listening. It’s about being externally focused. It’s a culture where we are informal and we have fun, and instead of holding on to ideas, we make decisions, take the risk and move on.”

Paris Presents’ approach to recruiting top talent is highly reflective of this culture. The company’s executive team devotes considerable time to networking activities, such as industry breakfast, lunch and dinner meetings, where they attempt to scout out talent. Attendance at such events as the Future Leaders Summit, held by Mack Elevation Forum in conjunction with Drug Store News, and seeking referrals from others — even, as Wiltz noted, friends of friends of connections — comprise other strategies for finding the best prospects.

“We’re doing this all the time, even if we don’t currently have an open position,” Wiltz stated. “If we find someone who’s really great and we don’t have a position open, we’ll find a job for them. If we’re impressed with someone, we’ll forge a relationship with them — get to know them and then see if there’s a fit. We’ve even hired people we’ve spent several years getting to know. We spend a lot of interview time talking about our culture, and if there’s a match, there’s a strong attraction for us.”

In fact, Wiltz observed, Paris Presents is so committed to attracting the best and brightest talent that it opened a satellite office in downtown Chicago. Management made the move based on the belief that many of the most highly skilled potential employees reside in the city and would not want to make the 90-minute commute from their homes to the company’s headquarters in Gurnee, Ill. “The Chicago office has really opened up the talent pool,” Wiltz reported.

Once employees are on board, support for their growth and impetus for their inclination to remain with the company kick in. Steps to “ensure an understanding of each person’s career goals and aspirations” and forge an alignment of their goals with those of the company include sending employees to forums, connecting them with coaches and mentors, and surrounding them with a peer group of “high-potential people,” Wiltz explained.

He added that these initiatives are not “cookie-cutter” in nature. Rather, training, coaching and mentoring are tailored to the current plan for the person in question to increase the potential that they will be of value.

Meanwhile, a one- to two-day General Management University, held each quarter, focuses on developing the skills employees will need to move forward. University sessions focus on individual skills, such as account business planning and “financial literacy” for salespeople. A case study approach, reminiscent of that used by business schools, comes into play to maximize learning value.

Employees also experience “check-ins” with Paris Presents’ CEO, where they can explain what they are working on and have a true dialogue. “This shows that we’re really present, which is a major element of our culture and a ‘must’ for retaining talent,” Wiltz observed. Wiltz and his colleagues do not believe the challenges posed by today’s workforce are any different than the challenges posed by older generations. “Many people say millennials are different from Generation X and the Baby Boomers, but I don’t think that’s true,” he said. “Regardless of generation, if you build a culture around authenticity, presence, an external focus, informality and development — if you have fun and are present and engaging with your employees — talented people will want to work with you and help your company to grow.”

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Canus Caprina soaps launch at Meijer

BY Gina Acosta

WATERBURY, Vt. — Canus, a leading provider of fresh goat's milk skin care products in North America, is launching its Caprina by Canus line at Meijer.

The Caprina line includes a variety of soaps, body washes and foaming milk baths in several fragrances as well as a fragrance-free version for soaps.

Canus is currently the best selling goat's milk soap in North America and launched Caprina in Canada in early 2009 with great success.  

Caprina by Canus products include a selection of Original fragrance, Olive Oil, Shea Butter, Lavender, Orchid Oil and Unscented.  Soaps are available in 3 packs 3.2 oz. (SRP $4.99) and 1.3 oz. trial ($0.99) sizes. Body Wash selections come in a 11.8 oz. size at an SRP of $5.99, and the foaming milk baths are available in a 27.1 oz. size at SRP $4.99.

All soaps, body washes and milk baths are biodegradable and phosphate-free. Caprina by Canus products are now available at Meijer, Publix and other major retailers across North America.

 

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P&G’s My Black is Beautiful campaign celebrates its 10th year in New Orleans

BY Gina Acosta

CINCINNATI — Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB will look to galvanize thousands of African-American women and encourage them to continue to fuel conversations around beauty and pride.  MBIB will offer festival-goers interactive, educational and engaging experiences this weekend that inspire them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.

“With the power of more than 2.5 million women behind us, we’re celebrating a decade of inspiring initiatives that have challenged society’s standard of beauty, while encouraging generations of black women to embrace their best and beautiful selves,” said Grace Janes, brand manager, My Black Is Beautiful. “We’re honored to continue our partnership with Essence Festival where we will continue to motivate thousands of extraordinary women not just to join the community, but to truly take part in the dialogue that positively affects their confidence and perceptions of self-image.”

During the July 4th weekend, MBIB will pamper visitors in the booth with skin consultations and hair styling brought to you by brand partners Pantene, Head & Shoulders, Herbal Essences, Aussie and Clairol Professional. Festival attendees are encouraged to stop by the booth to capture memorable moments that can be shared on social media in an interactive photo booth, to further digital engagement.

My Black is Beautiful will also surprise and delight festival-goers with celebrity guests, social media surprise gifting, influencer interviews, free My Black Is Beautiful T-shirts and swag bags with products and coupons – on a first come-first serve basis.

In addition to the booth experience, MBIB will host two panel discussions during the weekend on Essence’s Beauty & Style Expo stage within the convention center, with influential women in the industry such as: Pam Edwards Christiani, Beauty Director of Essence; Nykia Spradley, Beauty Editor of Essence; Christen Rochon, Founder of the Divas & Dorks blog; and popular YouTube vloggers, The Glam Twinz. Conversations during the Beauty & Style Expo will revolve around healthy hair and skin care for black women, topics in relation to discovering your #hairtruth and #Ageless beauty – two campaigns My Black is Beautiful has supported this year.

The #hairtruth campaign comes to life on MBIB’s YouTube channel with five webisodes featuring celebrity natural hair stylist, Felicia Leatherwood and two African American Procter & Gamble beauty scientists, who educate and share tips on how to best maintain natural or relaxed hair. The #Ageless campaign supported by Olay is an ongoing initiative to guide women in their journey to attaining healthy and youthful looking skin. Both campaigns support, celebrate and encourage black women’s individual and collective definition of beauty, while giving them the resources needed to be #BeautyEmpowered.

 

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