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Parents on a mission to disrupt the frozen novelty aisle

BY Gina Acosta

LAGUNA BEACH, Calif. — A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

Modern Pop frozen fruit bars are primarily made from fruit. The idea originated after founders and new parents, Julie and Brad Podolec, failed at several attempts to find a frozen fruit bar they felt comfortable giving their teething infant. Options in their grocer's freezers fell short. They contained too much sugar, not enough fruit and too many hard to pronounce ingredients.

"We're proud to be executing on our vision of creating new offerings in the frozen section with clean labels, less sugar, and more fruit," said Brad Podolec, co-founder.

Modern Pop currently distributes product through DPI Specialty Foods and UNFI.
Available in three varieties: Strawberry Lemonade, Raspberry Pomegranate and Pineapple, Modern Pop frozen fruit bars are bridging the gap between nutrition and indulgence.

They are currently sold in California, Nevada, Arizona and Hawaii at Costco, Whole Foods stores, Gelson's Markets, Bristol Farms and other retailers.

 

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Ferrara targets younger consumers with candy upgrade

BY Gina Acosta

OAKBROOK TERRACE, Ill. — The largest non-chocolate manufacturer in the U.S. is overhauling some of its iconic brands to appeal to the changing tastes of Millennials and Generation Z.

The company is retooling its Red Hots and Now and Later brands with new flavor profiles, chewy offerings and packaging design updates.

“Our iconic brands have built up strong equity, but it’s important to adapt and change to stay relevant with today’s consumers,” said Jamie Mattikow, chief commercial officer, Ferrara Candy Company. “Our new Red Hots and Now and Later offerings tap into consumers’ increasing interest in sour and intense flavors in a chewy format.”

According to Ferrara, updates to Red Hots were made based on marketplace trends showing Generation Z and Millennials have an increased desire for hot and spicy flavors and chewy formats. The traditional cinnamon flavored hard candies are now available in three new hot and spicy flavor combinations (Kick’n Mango Lime, Sizzling Sour and Dark Chocolate) and feature new packaging. 

Now and Later was originally sold in just three flavors, but today’s consumers enjoy 23 flavor variations. To expand the offering, the Ferrara R&D team says it focused on developing flavors that deliver an extreme sour flavor in a chewy format. The result is new Now and Later Extreme Sour fruit chews, the first super sour taffy in the category available in Watermelon, Apple and Cherry.

“As a result of our research and new product development, sales are strong and growing for both brands,” said Mattikow. “Now and Later sales are currently up 13% and Red Hot sales are up 7% compared to the overall non-chocolate confectionery category which is posting at +4.4%.”

Ferrara's candy brands are available at most retailers nationwide including grocery, drug, and dollar stores.

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Heineken asks Millennials to #LiveTheirMusic

BY Gina Acosta

 

Heineken has rolled out a new digital campaign that aims to bring together fans from the brand's 1,000 global music events and includes TV ads, new packaging designs and other efforts. According to Marketing Magazine, the brand is targeting music fans and Millennials with its #LiveYourMusic campaign. (Marketing Magazine)

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