Parasol launches subscription service for disposable baby underwear
LOS ANGELES — A personal care brand is reimagining baby care for the modern parent with the launch of Parasol Disposable Underwear for Babies.
With a thin and ultra-soft design, both engineered and crafted to look and feel like underwear, Parasols aim to give parents a more meaningful option in baby care that's also highly absorbent and effective in preventing leaks and blowouts. The product is available via a monthly subscription box or for individual pack purchase. Parasol also offers a signature wipe: a thick, cloth-like baby wipe infused with organic aloe and refreshing cucumber.
"This is about the comfort through which your child experiences life," says CEO, Lisa Hom. "That's why we spent years developing a velvet-like topsheet to cradle your baby's skin, commissioning emerging artists to hand-paint our first season of designer inspired prints, and worked until we found the perfect balance of absorbency and thinness. What we ended up with was disposable underwear for babies – something beautiful, chic and thoughtful. It makes perfect sense when you consider the kind of experience and craftsmanship this new generation of parents demands from the products they use."
Parasol's Disposable Underwear for Babies comes in three custom collections: Delight, Discover and Dream, all designed by renowned artist Ashley Goldberg. The vivid colors and bold brush strokes of the inaugural collections balance playfulness against restraint, inspired by the timeless yet whimsical nature of parenthood itself.
All Phthalate-free, fragrance-free, alcohol-free and paraben-free, Parasol wipes are made in California and reflect the company's commitment to baby-safe materials, just as they do with their eco-conscious, responsibly made Disposable Underwear for Babies.
"We want young parents and their babies to be seen. We're creating the kinds of unexpected products for a fashionable, well-designed, deeply comforting childhood. The kind of childhood that modern parents want to give to their children," says Hom. "You don't do that by making the same thing everyone else has made for decades. You have to be daring."