BEAUTY CARE

Pantone selects color for 2009

BY Antoinette Alexander

CARLSTADT, N.J. So what’s the color of the year for 2009? Mimosa, an engaging yellow that exemplifies the warmth and nurturing quality of the sun and an expression of reassurance and hope that will likely be welcomed in today’s economic uncertainty and political change, according to color authority Pantone.

Mimosa, best illustrated by the flowers of the Mimosa tree and the sparkle of the hued cocktail, is a versatile shade that has appeal for men and women. It translates to both fashion and interiors. Given this, it is likely the color will pop up in the beauty and fashion world in 2009.

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” stated Leatrice Eiseman, executive director of the Pantone Color Institute. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.

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The Hygienist Hero Recognition Program is now accepting 2009 applications

BY Antoinette Alexander

WASHINGTON Johnson & Johnson Healthcare Products division of McNeil-PPC has partnered with the American Dental Hygienists’ Association to hold the Hygienist Hero Recognition Program. The program, which is designed to salute dental hygienists’ commitment to promoting oral hygiene in their local communities, is now accepting 2009 applications.

Dental hygienists are critical educators on the “front lines” of dental care, according to J&J. They are often the first and last professional to speak with patients about the importance of preventative oral care, including the essentials of a daily oral care regimen that encompasses brushing, flossing and rinsing.

Recipients selected will be recognized at the ADHA Annual Session in Washington D.C. between June 17 and 23, 2009. They will receive $1,000 donated to a healthcare-related charity of their choice, as well as the ADHA continuing education, including up to three courses at the annual session.

To learn more about the program and to download an entry form visit www.HygienistHero.com. Entries will be accepted until March 31, 2009.

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Church & Dwight to launch new Baby Orajel product in January

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.

The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.

The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.

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