BEAUTY CARE

Pantene’s ‘Be Strong and Shine’ viral video to make U.S. TV debut following global buzz

BY Antoinette Alexander

NEW YORK — Pantene’s thought-provoking “Be Strong and Shine” viral video, which sparked a global conversation after airing in the Philippines in early November and hitting the Internet, has now become a global #ShineStrong campaign.

The 60-second video first aired in the Philippines in early November 2013 and since hitting the Internet has received more than eight million views and ignited a global conversation.

With more than eight million views of the Philippine-based video, the positive comments, and thousands of requests to air the video in the United States, Procter & Gamble’s Pantene has decided to broaden the reach of this message and will debut the 60-second video in the United States during “The Year” on ABC on Dec. 19 at 9 pm EST.

The first phase of the #ShineStrong campaign will encourage women to join the movement by asking them to share their #ShineStrong moment with Pantene at Pantene.com/shinestrong. Five winners will be awarded an all-expense paid trip to a major women’s leadership summit this summer for them and a friend. Entries will be accepted Dec. 20 through Jan. 17 from U.S. residents only.

“Promoting awareness of gender labels is important to the Pantene brand and we are pleased that this powerful video and our #ShineStrong campaign has provoked discussion and encouraged debate in every region of the world,” stated Colleen Jay, P&G president of Global Hair Care and Hair Color. “We are excited and committed to help better understand, educate and fuel the discussion on unfair labels and are working on plans to broaden and deepen our future program.”

“Pantene speaks to millions of women around the world, we feel it’s important to leverage our reach to help make an impact,” added Deb Henretta, group president, P&G Global Beauty.

 

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Sibu launches Omega 7 product

BY Ryan Chavis

SALT LAKE CITY — Sibu Beauty, a skin care and supplement line made from the sea buckthorn berry, announced the Sibu Seven Omega 7 Pure Line. The product boasts the most potent, natural form of omega-7 (palmitoleic acid), the company said.

"We are excited about the newest clinical studies supporting omega-7 cardiovascular benefits as we now offer premium, potent omega-7 supplement products," Peter McMullin, president of Sibu Beauty said. "It is our pleasure to announce Sibu’s Seven Omega 7 Pure line — nature’s medicine — a promising way to support cardiovascular health without a prescription." 

The Sibu Seven Omega 7 Pure Line includes:

  • Omega 7 Pure Juice Supplement
  • Omega 7 Gel Caps
  • Omega 7 USDA Organic Fruit Oil

Omega-7 is best known for the cardiovascular benefits it provides, like lowering triglycerides, LDL and C-Reactive Protein while increasing good cholesterols and lipid profiles. Although omega-7 can be found in natural plant and animal sources like macadamia nuts and anchovies, sea buckthorn supplies the highest natural dose.
 

 

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Olay introduces White Radiance Intensive Fairness Serum, Intensive Fairness Cream

BY Alaric DeArment

DUBAI, United Arab Emirates — Procter & Gamble’s Olay unit has introduced two new additions to its White Radiance collection of products, the company said.

The two products, Intensive Fairness Serum and Intensive Fairness Cream, use cellular-level technology and also contain a ultraviolet light blocker with an increased SPF 50 formula.

"Choosing a beauty range with the right ingredients is all-important to achieving the results that you desire most," beauty consultant and Olay spokeswoman Rima Soni said. "White Radiance from Olay contains key components that will give your skin the protection that it needs, but also allow your inner radiance to shine through. The concentrated ingredients in the new cream and serum work deep within the skin’s cellular level to ensure your skin is fair and glowing."

The products have Olay’s CelLucent Complex, as well as Sepiwhite and niacinamide, which the company says induce whitening from within, as well as hydrating textures to avoid dryness.

"The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region’s harsh climate," Olay brand manager for the Arabian Peninsula Mubashara Khalid said. "Olay’s White Radiance collection offers a premium experience to enhance your skin’s inner glow."

 

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