Pantene supports Olympic Games, names 11 global athletes as new beauty ambassadors
NEW YORK — Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.
The sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games and marks the first time Pantene has featured athletes as beauty ambassadors. The group will join the likes of such celebrities as Liv Tyler and Eva Mendes, who are featured in Pantene’s campaigns. Among the athletes are six Olympic gold medalists, numerous world champions and top ranked women in swimming, tennis, gymnastics, cycling, diving and volleyball.
“We believe that healthy is the new beautiful and we’re thrilled to add this exceptional group to our select list of global beauty ambassadors. These women are a wonderful fit with our heritage of performance and shine,” stated Hanneke Faber, VP and brand franchise leader of global hair care at P&G. “Their hair is easily some of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform under demanding conditions.”
The Pantene campaign leading up to and during London 2012 includes holistic and integrated support in advertising, retail, online and public relations channels. It is part of P&G’s Worldwide Olympic Partner status, which is anchored by the "Thank You, Mom" campaign for the London 2012 Olympic Games.
Facial skin care sales continue to rise
Having flawless-looking skin is not only a result of high-performing facial makeup that delivers exceptional coverage; it also really starts with clear, healthy skin. That’s why it comes as no surprise that sales of facial cleansers and acne treatments are still on the rise.
According to data from SymphonyIRI Group, sales of facial cleansers rose about 4%, as sales of acne treatments rose 3.4% at food, drug and mass (excluding Walmart) during the 12 weeks ended Nov. 27.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.
Scent, moisturization determine bath product purchases
When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.
According to SymphonyIRI Group data, sales of body wash rose about 7% at food, drug and mass (excluding Walmart) for the 52 weeks ended Nov. 27. Taking the top spot, according to the data: Axe body wash for men.
According to Mintel, men between 18 and 34 years of age reported the highest usage of body wash at 58%, compared with 50% of those ages 35 to 54 years and 42% of those who are 55 years and older.
With the growing trend of body wash among both men and women, it isn’t surprising that sales of scrubbers and massagers also are on the rise, and that growth is expected to continue, climbing by 63% through 2015, according to Mintel.
The article above is part of the DSN Category Review Series. For the complete Bath Buy-In, including extensive charts, data and more analysis, click here.