BEAUTY CARE

Pantene puts curls at center of new campaign

BY Gina Acosta

CINCINNATI — One of America's leading hair care brands is teaming up with R&B/Soul band LION BABE to help curly-haired women embrace summer.

Jillian Hervey, lead singer of LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair in a new campaign. Hervey will appear in all elements of the brand’s curly-haired campaign, including TV, print and digital advertising, in-store displays, public relations and social media.

“Historically Pantene has been synonymous with long, straight hair – but Pantene hair can be all types and textures. We’re excited to kick-off our new campaign with a focus on beautiful curls with Jillian Hervey, who has the most gorgeous curls out there and is the perfect person to lead this new effort,” said Jodi Allen, VP of Hair Care & Color for North America at Procter & Gamble. “Jillian exudes confidence, strength and beauty – everything that Pantene stands for – and we’re honored to have her join the Pantene family.”

For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.

Pantene Pro-V includes 18 collections at retailers nationwide to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth.

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OPI fall/winter collection is a nod to D.C. glamour

BY Gina Acosta

LONDON — Leading nail care brand OPI is teaming up with Kerry Washington on a new collection for fall/winter that celebrates the allure of the nation's capital.

According to OPI, Washington, D.C., is the result of the brand's collaboration with Emmy and Golden Globe nominated actress Kerry Washington, recently named the company's first-ever Creative Ambassador. 

Washington worked closely with OPI co-founder and brand ambassador Suzi Weiss-Fischmann to develop and name the 12 shades, which are all available in both Nail Lacquer and GelColor formulas.

"Kerry is a role model, style icon, nail lacquer lover and absolute natural in this new role," said Weiss-Fischmann. "She exemplifies the spirit of Washington, D.C., women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style."

The Washington, D.C., palette delivers a dramatic, sophisticated spin on classic fall hues. It will be available Aug. 1 at salons and some retailers.

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Minverva Research expands U.S. launch of Pure Gold Collagen beauty supplement

BY Michael Johnsen
LONDON – Following the success of Pure Gold Collagen in the U.K. and its introduction in Ulta Beauty stores in the U.S., Minerva Research Labs is expanding its American presence with the launch of Pure Gold Collagen in Walgreens.
 
"After the success in Walgreens' sister company Boots, Pure Gold Collagen has been the first and fastest growing liquid beauty vitamin in the U.K.," stated Tony Sanguinetti, CEO Minerva. "The U.S. market has responded well to Pure Gold Collagen and as we continue to expand our distribution, we are pleased to give more customers the chance to enjoy the product." 
 
"The bioactive collagen peptides used in our liquid beauty supplements work most effectively in a drinkable format for best absorption and delivery via the blood stream to the skin cells, in the deeper layer of the skin," commented Sara Sibilla, senior research scientist at Minerva Research Labs. "We recommend drinking one bottle a day for at least 30 days. Studies published on international medical journals demonstrated increased skin hydration (14% after 6 and 9 weeks), a reduction in the appearance of wrinkles (19% after 9 weeks) and increased skin elasticity (10% after 6 weeks)."
 
Now in selected Walgreens stores and online, Pure Gold Collagen is available exclusively in 1 fl. oz. bottles, offering a more concentrated formula in a smaller size than the 1.7 fl. oz. available in Ulta Beauty and a number of specialized resellers. 
 
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