BEAUTY CARE

Pantene introduces sustainable packaging for Nature Fusion products

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Pantene hair care brand has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic.

This material — a first for the hair care industry — is made from sugar cane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles initially will be launching in Western Europe with expansion plans to the rest of the world over the next two years.

The packaging contains plastic derived from sugar cane, a natural and renewable resource, as opposed to traditional plastic, which is made from petroleum, a nonrenewable material. Sugar cane-derived plastic consumes more than 70% less fossil fuels and releases more than 170% less greenhouse gases per ton than traditional petroleum-based plastic.

The new Pantene Pro-V Nature Fusion sugar cane-based packaging will become available across several Western European markets and retailers over the summer and autumn. This will be a seamless transition for consumers as the formulas will remain unchanged. Also, the new bottle has virtually identical characteristics to its predecessor and is as recyclable as before. The Nature Fusion collection was launched in 2009 and is sold in all major markets globally.

"The use of sugar cane-based plastic in our Nature Fusion packaging allows us to offer the same performance consumers expect from Pantene but in a more sustainable way," stated Hanneke Faber, P&G’s VP and brand franchise leader for Global Pantene. "We’re thrilled to be the first hair care brand to use this technology on its packaging, but we also recognize sustainability is a journey and we’re fully committed to it. Our goal is to punctuate this journey with meaningful innovations that make our communities more healthy and beautiful, and we hope others will follow."

By using renewable resources, such as sugar cane-based plastic, Pantene is supporting P&G’s goal of replacing 25% of petroleum-based materials with sustainably sourced renewable materials by 2020. P&G’s long-term vision is to use 100% renewable or recycled materials on all of its products.

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FiFi Awards welcome consumer participation

BY Antoinette Alexander

NEW YORK — The Fragrance Foundation has announced the creation of the new 2011 Consumers’ Choice FiFi Awards, which rely 100% on consumer participation.

Each year the Fragrance Foundation presents the FiFi Awards, considered the "Oscars" of the fragrance community, where the talents of the fragrance industry are awarded a FiFi Award in 27 different categories.

This year, the Foundation is inviting all fragrance-loving consumers to get in on the voting and crown, via the online voting link, their most favorite fragrance for men and women. This consumer vote determines the winning "eau" that will be presented a crystal FiFi statuette at the party on May 25 in New York.

The FiFi online consumer vote runs through to midnight Thursday, May 12.

Click here to vote.

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Seacret ­Minerals from the Dead Sea boosts product offerings

BY Antoinette Alexander

SCOTTSDALE, Ariz. — Seacret ­Minerals from the Dead Sea skin care products, which since the mid-2000s has operated hundreds of stands in malls across the United States and other countries, has expanded the availability of its products via the Web, the company has announced.

The selection of Seacret­ Minerals from the Dead Sea skin care and spa products are extracted from the muds, salts and minerals found in the Dead Sea. The products now are available online at SeacretDirect.com. Seacret­ Minerals from the Dead Sea has helped to generate more than $500 million in retail sales, the company stated.

The Dead Sea contains some 45,000 million tons of salts rich in minerals, produced from dissolving salt created in the natural evaporation process of the lake’s water. The compound is refined through solar radiation, which neutralizes the sodium chloride, which then sinks to the bottom and leaves the rich compound on the evaporation pool bed.

The Dead Sea contains 26 essential minerals, 12 of which do not exist in any other sea or ocean in the world. Some are known to have unique qualities; for instance, giving a feeling of relaxation, nourishing the skin, activating the blood systems and healing rheumatic diseases and metabolic disorders. In addition, the natural minerals are essential for correct functioning of the human body and the different skin layers, the company stated.

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