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Panel discusses Latina habits, loyalty

BY DSN STAFF

NEW YORK Siempre Mujer magazine that included model, TV personality and author Daisy Fuentes. —When it comes to beauty, many Latinas are “obsessed,” and while they may tend to be brand-loyal, marketers shouldn’t take that for granted. That’s some of the advice panelists shared at a recent event hosted by

The panel discussion, held at Tribeca Cinemas in New York, focused on Latina beauty habits and addressed topics ranging from feelings about aging to brand loyalty.

Panelists included Fuentes, Siempre Mujer fashion and beauty editor Ursula Carranza, director of multicultural marketing for Macy’s Kristyn Page, celebrity hair stylist Leonardo Rocco, and celebrity dermatologist Alicia Barba. Meredith Hispanic Ventures VP Ruth Gaviria moderated the panel discussion.

During the discussion, Fuentes captured the general consensus of the panel when she said, “We’re not big fans of the natural look. Sometimes we think less is just, well, less.”

While hair is very important to Latinas, Carranza said that she believes “good skin is the foundation of true beauty,” and “Latinas are good at following a skin care regimen and tend to pay higher price points for skin care products.”

Page added that Latinas are brand-loyal, “but you can’t take that for granted.” Those brands that are doing a good job of reaching this market are taking a “360 approach” that includes a well-trained staff, the right products and events, and targeted creative and grassroots programs.

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FDA advisory committee shoots down Vivus’ Qnexa

BY Alaric DeArment

MOUNTAIN VIEW, Calif. The possibility of a new drug for treating obesity suffered a setback Thursday as a Food and Drug Administration advisory committee voted against recommending its approval.

The FDA Endocrinologic and Metabolic Drugs Advisory Committee voted 10 to 6 against recommending approval for Vivus’ drug Qnexa (phentermine and topiramate), citing safety concerns such as the possibility of psychiatric problems and birth defects.

“We appreciate the advisory committee’s recognition of obesity as a significant health crisis and the challenges associated with the treatment of this disease,” Vivus CEO Leland Wilson said. “We are disappointed with the advisory committee’s vote.”

The company said it would attempt to address the committee’s concerns. An advisory committee vote is a recommendation, and while the FDA will take it into account when deciding whether to approve a drug, it is not bound to follow it.

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Post-it launches Shopping Genius widget

BY Allison Cerra

LONDON 3M has developed a bargain-shopping widget with the help of its Post-it brand.

Inspired by usage of the classic Post-it note as a shopping list, 3M has developed an evolution of the shopping list for the digital age called Post-it Shopping Genius. How it works: Post-it Shopping Genius sits on your computer desktop, keeping an eye on the price changes for you, locating the cheapest price, and letting you know when it changes. The customizable application enables you to choose from thousands of electricals, durables and other consumer goods, and track up to five at a time.

The application — which can be directly downloaded from http://bit.ly/Post-itGenius and is available on iGoogle, Mac OS X desktop and Windows 7 / Vista desktops — displays up-to-date prices on many thousands of products, which are searchable within the tool.

In related news, 3M announced that it is offering a monthly monetary prize of 1,000 GBP ($1,542) or the value of a user’s shopping list if less as an incentive to those who refer the Shopping Genius application to a friend.

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