Panasonic revamps flat, styling iron tool
Panasonic Consumer Electrics is advancing the science behind hair styling tools, by unveiling a new iron that is designed with patented nanoe technology. The new Panasonic EH-HS99-K flat iron and styling iron delivers salon-quality results at home and leaves hair looking beautiful and healthy, the Newark, N.J.-based company said.
The brand’s new styling tool uses proprietary nanoe technology to draw moisture from the air and create super-fine particles that hold approximately 1,000 times more moisture than a regular iron. Moisture-rich nanoe particles assist in hydrating hair, resulting in a glossier and smoother appearance, the company said.
“Especially in the past few years, in an effort to reduce dry, dull hair, consumers have moved away from using hot styling tools on their hair. With the new nanoe flat iron and styling iron, users can confidently heat-style hair while maintaining hydration,” Destiny Vancans, product manager of beauty at Panasonic Consumer Electronics, said. “Embracing technology and innovation, Panasonic optimized nanoe technology in the development of this salon-quality hair styling tool to provide customers the opportunity to see beautiful results.”
Also featured within the tool is an innovative high-recovery heater and constant temperature control, which allows for even heat distribution over the styling plates to efficiently style tresses and reduce styling time. Each flat iron and styling iron contains 4-inch ceramic plates and five heat settings, which allows users to choose the ideal setting for their hair type.
The new nanoe styling tool is available for purchase on Target’s website for the suggested retail price of $129.99. Distribution is expected to expand to additional beauty specialty stores and mass retailers nationwide later this year.
Bliss revamps, debuts new designs and formulations
Bliss, a skin wellness brand that considers itself a purveyor of happiness, is relaunching its entire line of products. The Los Angeles-based company will debut fresh new designs and 39 innovative formulations at lower price points.
“We did some self-reflection and took a deep look at our products — what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products — a combination of upgraded cult favorites and brand new, on-trend innovations,” CEO Meri Baregamian said. “We’ve always known that the key to unlocking outer beauty is inner joy. So, we’ve listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford.”
Bliss’ full product collection is 100% cruelty-free and made without parabens, phthalates, SLS, SLES and other chemicals. The brand’s new launch will include such favorites as the lemon and sage body butter, triple oxygen mask, fab foaming cleanser, and new spa-powered masks. Also new to the lineup will be a patrol clay soufflé mask, mighty marshmallow mask and makeup melt gentle jelly cleanser.
“We know the importance to our consumer of how the product is made and what’s in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways,” Baregamian said. “Bliss has also adopted a modernized look and feel with more cohesive and streamlined packaging, which will make it easier for the shopper to navigate. Our pipeline is aggressive; we have over 100 amazing, experiential formulations in the works and are adding more every month based on the latest innovations.”
Beginning in March, Bliss products will be available in 2,900 locations across the nation, including Target and Ulta Beauty, with price points ranging from $10 to $30.
Cosmoprof North America previews beauty trends on the rise
Cosmoprof North America, or the CPNA, hosted a sneak peek of the latest trends at the Ron Robinson Flagship Store in Santa Monica, Calif., to showcase newly discovered trends at the company’s previously held global events in Bologna, Hong Kong and Las Vegas.
This latest event allowed attendees to hear from tastemakers and trendsetters through a panel discussion, which was hosted by Daniela Ciocan, the marketing director of CPNA. Also in attendance, as panelists were Ron Robinson of Ron Robinson Stores, Andy Howell of MatchCo and Arthur Chipman of LA Fashion Week. Each of the speakers shared insights on trends vs. fads and how trends eventually take a life of their own and become part of the culture.
“Cosmoprof is the only beauty platform that offers a truly global showcase to the industry, spotlighting beauty trends and innovation from around the world” Daniela Ciocan, marketing director of CPNA and panel moderator, said. “I was very excited to showcase several trend directional products and be able to round out the experience with incredible insights from these distinguished gentlemen who provided a unique and well-rounded perspective from across different fields.”
Several brands from each of Cosmoprof’s events were also featured, highlight the girl power, sustainability, portability, cooling, edibles, and marriage of beauty and technology trends.
The companies that participated in the event were:
Companies participating in this event included:
- Cosmoprof Bologna 2018:
1. Gellé Frères | France | Trend: Girl Power | gellefreres
2. Skin Regimen | Italy | Trend: Anti-Pollution | skinregimen.com
3. Snowcrystal | Sweden | Trend: Sustainability | snowcrystalsweden.com
4. Teaology | Italy | Trend: Edible | teaologyskincare.com
- Cosmoprof North America 2017:
1. Aria Beauty | USA | Trend: Mood | ariabeauty.com
2. Glycelene | USA | Trend: Cooling | glycelene.com
3. LeChat | USA | Trend: Mood Inspired | lechatnails.com
4. Lisse | USA | Trend: Cooling | lisseskinhealer.com
5. Spynx | USA | Trend: Portability | shopsphynx.com
6. Supermood | Finland | Trend: Sleep | supermood
- Cosmoprof Asia 2017:
1. Auro Mask | Taiwan | Trend: Beauty + Tech | eql.com.tw
2. HiShine | Philippines | Trend: Beauty + Tech | himirror.com
3. Maskingdom | Taiwan | Trend: Portability | maskingdom.com
4. Plabio | South Korea | Trend: Beauty + Tech | plabio.co.kr/plabio-en/
“Co-Hosting this event with Ron Robinson was the perfect partnership,” Ciocan said. “Ron is a true tastemaker and is known the world over for his discerning taste and ability to find the most amazing brands for his loyal clientele. “