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Pampers taps Olympians Jennie Finch, Dominique Moceanu for social media campaign

BY Allison Cerra

CINCINNATI — Pampers is teaming up with Olympians and moms Jennie Finch and Dominique Moceanu to pay homage to Team USA while continuing to celebrate the unique spirit of play found within each and every baby.

Beginning later this month, Finch and Moceanu will be appearing on Pampers social media channels sharing the many ways in which they incorporate play into their everyday lives with baby. The Pampers "Spirit of Play" video series, which will be showcased on Pampers’ YouTube channel, will feature an array of content, including:

  • Parenting in Play: Moceanu will share how her children inspire her through their own play and the many ways she infuses their play into her personal routine;

  • Spirit of Play Date: Finch will offer up simple tips for how she celebrates play with her friends, family and little ones — and even gets in a workout herself; and

  • Pampers Playground: Finch will provide a tutorial of the newly launched Pampers Playground microsite, a place where parents can socialize and share with one another, while being provided fun tools and games to celebrate baby play 24/7.

"As an athlete — and a mom — it’s such a joy watching my little guys figure things out while they play," said Finch, a mom to two sons (ages 6 and 1 years old), who also currently is expecting her third child. "They’re exploring the world, learning, and growing. Watching their happy faces and their own individual spirit of play as they discover new things makes me smile. Their openness to learning as they figure out something new, or my little guy’s determination and look of pride as he learns to walk and balance, inspire me."

"Babies truly are champions at play," added Moceanu, also a mom of two (ages 5 and 3 years old). "Transitioning from an athlete to a coach, I now better grasp the significance that equipment can have on a child’s athletic prowess and performance. So as a mother, I naturally want the best for my little athletes at play. That’s why I adore Pampers limited-edition USA diapers, which not only offer performance, but a unique style that extends support to our Team USA athletes beyond the Olympic Games."

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ComScore: Online spending up 15% in Q2

BY Marianne Wilson

RESTON, Va. — U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.

“While the second quarter’s 15% growth rate couldn’t quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel,” ComScore chairman Gian Fulgoni said.

Although e-commerce remains strong, ComScore is taking a cautious view of the second half of the year in light of some renewed signs of economic uncertainty and a stubbornly high unemployment rate, Fulgoni added.

“So, even as commerce increasingly shifts to the online channel, any significant future pullback in overall consumer spending could dampen the strong double-digit growth rates we’ve been experiencing for the year-to-date,” he said.

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Pharmacists provide link in pertussis vaccination drive

BY Alaric DeArment

WHAT IT MEANS AND WHY IT’S IMPORTANT — The dramatic expansion in the number of pharmacists who can give vaccinations and the range of vaccinations they can deliver has occurred just as an epidemic of whooping cough has spread across the country.

(THE NEWS: NACDS: Pharmacists as vaccinators are key in battle against whooping cough. For the full story, click here.)

The H1N1 swine flu pandemic was arguably the first test of the ability of pharmacies and retail clinics to stanch an epidemic through vaccinations, and overall, they performed well on it. The spread of whooping cough, also known as pertussis, presents another test.

In this case, it’s a matter not just of delivering the vaccine to children and adults, but communicating to people — particularly adults who will have contact with small children — why the pertussis vaccine is necessary. In some respects, pertussis doesn’t quite carry the urgency of pandemic flu; one way to convince people to get flu vaccinations was to remind them of the 1918 influenza pandemic, which took millions of lives around the world, but while pertussis once was a great scourge that killed and hospitalized many children, it never reached the level of horror that the 1918 flu pandemic did.

This is an area where pharmacists can reach people in ways that the Centers for Disease Control and Prevention and other government health authorities can’t. People go to drug stores all the time to buy a wide range of items, and it’s while they’re shopping that retailers can remind them of the need to get vaccinated.

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