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Pampers introduces Dry Max diapers

BY Allison Cerra

CINCINNATI Parents can rejoice as Pampers debuts its newest “high performance” diapers.

Pampers has developed a thinner, sleeker design for both its Swaddlers and Cruisers lines called Dry Max. The new diaper, Pampers said, Dry Max diapers will keep babies drier without the bulk.

“After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment,” said Jodi Allen, VP North America baby care at Procter & Gamble. “Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line.”

Pampers Swaddlers and Cruisers with Dry Max is currently available in sizes 3 through 6 at mass, discount, baby specialty and grocery stores where Pampers products are sold, with the same retail pricing as the current Pampers Cruisers (pricing is at the sole discretion of the retailer). While supplies last, consumers can request a free sample at www.Pampers.com.

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Michelob gives beer lovers a taste of spring, summer

BY Allison Cerra

ST. LOUIS Michelob is bringing back its sampler pack of four wheat beers, just in time for the warm weather.

The sampler pack, available nationwide this month, includes the all-new Michelob ginger wheat — a twist on the classic unfiltered Belgian wheat ale, brewed with wheat malt, citrus peels and spices, along with the return of year-round favorites shock top Belgian white and Michelob Dunkel Weisse, and the spring seasonal hop hound amber wheat.

Every sampler pack includes a flighting sheet with tasting notes and a summary of each beer’s ingredients to reveal how the brewmasters’ recipes impact the colors, aromas and flavors found among the different styles.  The flighting sheet’s glassware and food pairing recommendations provide serving tips to enhance tastings at home. Additionally, MichelobSamplerPack.com features an interactive brewmaster tasting video to guide visitors through each beer’s ingredients, color, body and brewing process.

The Michelob spring/summer sampler pack is available at grocery and convenience stores nationwide through September in 24-packs (six of each beer) and 12-packs (three of each beer).

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Arm & Hammer fights stains with ‘power’

BY Allison Cerra

PRINCETON, N.J. Arm & Hammer is introducing a new gel laundry detergent that promises to fight the toughest stains.

Arm & Hammer’s Power Gel joins the full line of Arm & Hammer fabric care products that treat stains, soften clothes and meet various laundry needs. New Arm & Hammer Power Gels are available in two varieties: Arm & Hammer plus OxiClean Power Gel laundry detergent and Arm & Hammer Essentials Power Gel laundry detergent:

  • Arm & Hammer plus OxiClean Power Gel laundry detergent is the latest addition to the popular line of Arm & Hammer plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of Arm & Hammer baking soda with supercharged OxiClean stain fighters in every drop.
  • Arm & Hammer Essentials Power Gel laundry detergent joins the Arm & Hammer Essentials product line, which harnesses the natural power of Arm & Hammer baking soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. Arm & Hammer Essentials Power Gel laundry detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

“We always hear from families that they want products with superior stain fighting power to make laundering less of a chore,” said Kevin Kuchinski, VP Church & Dwight fabric care. “We’re excited to answer this call by introducing gel technology to U.S. laundry through the revolutionary new Arm & Hammer Power Gel laundry detergent.”

Arm & Hammer Power Gel detergent now is available at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.

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