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Pampers goes patriotic with limited-edition diapers

BY Allison Cerra

CINCINNATI — Pampers is celebrating the upcoming Fourth of July holiday and the London 2012 Olympic Games with the launch of limited-edition diapers.

Pampers limited-edition USA diapers feature a "USA" logo print combined with red, white and blue stars and stripe designs and now are available, while supplies last, at select stores nationwide. The diapers — which were developed in celebration of Procter & Gamble’s partnership with the London 2012 Olympic Games — are available in Cruisers sizes 3 through 5..

"We are delighted that babies from coast to coast can take part in all of this summer’s patriotic celebrations by sporting the Pampers limited-edition USA diapers," said John Brase, marketing director of P&G’s North America baby care division. "From the 4th of July holiday, to next month’s London 2012 Olympic Games, there are so many reasons to celebrate and we’re proud to offer little ones the play gear that allows them to partake in the festivities."

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Disneynature brings ‘Chimpanzee’ home

BY Allison Cerra

LOS ANGELES — Disneynature is bringing its latest adventure to Blu-ray combo pack, digital and on-demand viewing this summer.

"Chimpanzee," which follows the true story of Oscar, a young chimpanzee whose curiosity and zest for life showcase the intelligence and ingenuity of some of the most extraordinary personalities in the animal kingdom.

The "Chimpanzee" Blu-ray combo pack (Blu-ray and DVD) includes such bonus features as in-depth behind-the-scenes footage showcasing the filmmakers’ efforts to document the making of the film; a music video for the song "Rise," written and performed by McClain Sisters; a feature on Disney’s conservation legacy and more.

The Blu-ray combo pack of "Chimpanzee" will debut Aug. 12 for a suggested retail price of $39.99.

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Teva launches generic Symbyax

BY Allison Cerra

JERUSALEM — Teva has launched a generic version of an Eli Lilly drug.

The drug maker said it has launched olanzapine and fluoxetine capsules in the 6-mg/25-mg, 12-mg/25-mg, 6-mg/50-mg, and 12-mg/50-mg strengths. The drug is a generic version of Symbyax, an acute treatment of treatment-resistant depression and bipolar I depression in adults.

Symbyax had annual sales of approximately $82 million in the United States, according to on IMS sales data.


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