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Pampers celebrates 50th birthday with Little Miracle Missions program

BY Allison Cerra

CINCINNATI — Part of its 50th anniversary as a baby care brand, Pampers has launched its Little Miracle Missions program.

The program’s goal is to celebrate, support and protect babies and their families while encouraging parents to "pay it forward" and support others, Pampers said. The program launch is being supported through TV ad spots and through Pampers’ Facebook platform, where consumers can participate in the first Little Miracle Mission — to congratulate and offer support to an expectant mother with a gift or surprise to underscore how special it is to become a parent. Pampers noted it will issue different missions throughout the entire year.

"We are so thrilled to unveil our Little Miracle Missions campaign, which delivers acts of support to families (and hopeful families) while encouraging others to do the same," said Jodi Allen, Pampers general manager. "This is just the start of the amazing things we can do together, and at the end of our birthday year, we hope to make this a better world for little miracles now and for years to come."

For more information on the program, visit Pampers’ Facebook page.

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Frito-Lay gives consumers behind-the-scenes look at flavor creations

BY Allison Cerra

PLANO, Texas — Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

The company has recreated one of its flavor development centers, the Frito-Lay Flavor Kitchen, in its headquarters and is live-streaming the experience on a Times Square billboard in New York and on its Facebook fan page for one week. The Frito-Lay Flavor Kitchen billboard experience features several guests, including "Top Chef" host Padma Lakshmi, restaurant owner and Food Network’s "Ultimate Recipe Showdown" judge, Michael Psilakis.

The company also is supporting the event through sweepstakes, a Web series and other outreach efforts.

"Now more than ever, consumers want to know where the foods they love come from and how they are made," said Ann Mukherjee, SVP and chief marketing officer at Frito-Lay. "What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all-natural ingredients and real foods that inspire the products we make."

Click here for more information.

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Colt 45 introduces fruity malt beverage

BY Allison Cerra

WOODRIDGE, Ill. — Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

Blast, a malt liquor made with real fruit juice, is available in strawberry watermelon, raspberry lemonade, blueberry pomegranate and grape flavors. The beverage comes in 23.5-oz. cans, as well as a 7-oz. bottle.

In line with the launch, Blast has tapped rapper Snoop Dogg as its brand ambassador.

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