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Pamela’s Products announces launch of gluten-free Whenever Bars

BY Rozanne Gelbinovich

UKIAH, Calif. — Gluten-free baking company Pamela’s Products announced the launch of a new line of snack bars.

Whenever Bars are soft and chewy, gluten-free, whole-grain bars that are delicious, healthy and convenient, the company stated. Available in four flavors — oat blueberry lemon, oat cranberry almond, oat chocolate chip coconut and oat raisin walnut spice — the line will be available nationwide for an SRP of $4.99 per box, five bars per box, and also is available on Amazon.com.

“Whenever Bars are our first on-the-go gluten-free snack,” said president and founder Pamela Giusto-Sorrells. “I wanted to create a great-tasting snack that anybody can enjoy wherever, whenever. They’re made with simple, real ingredients such as cranberries, blueberries, raisins and dark chocolate so you’ll feel satisfied, not hungry, after you eat one.” 

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Study: Online marketing drives 21% in-store sales lift

BY Michael Johnsen

RESTON, Va. — Online marketing campaigns contributed to an in-store sales lift of 21%, according to an analysis of multiple consumer packaged goods online ad campaigns that was released Tuesday by ComScore and DunnhumbyUSA.

According to the report, 5-of-every-6 online campaigns generated a positive sales lift among exposed households. Approximately 70% of campaigns generated a double-digit sales lift, and more than 40% generated lifts of at least 30%.

"Effective advertising has always been about increasing awareness, favorability and purchase intent in order to increase in-store conversion," stated ComScore chairman Gian Fulgoni. "After several years of conducting advertising effectiveness research for [consumer packaged goods] brands, we are learning how digital campaigns can lift sales in retail stores. It’s now clear that online ad campaigns should be an integral part of any CPG marketer’s integrated communications strategy."

"The ComScore DunnhumbyUSA research highlights the potential impact of an integrated, customer-driven approach across channels," said Matthew Keylock, SVP new business development and partnerships at DunnhumbyUSA. "With these results, we are one step closer to a more comprehensive understanding of what motivates shoppers to buy and how online advertising can play a significant role along the path to purchase."

Retail sales were measured by analytically linking the permission-based ComScore panel of 1 million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by DunnhumbyUSA. Analysts determined the impact of online advertising campaigns by comparing the in-store brand buying of households exposed to online advertising with that of households not exposed.

"Based on these results, the power of purchase-based ad targeting is clear," Fulgoni said. "By delivering a relevant and persuasive message to the appropriate consumer segment, brand buying at retail stores can be increased substantially. It’s clear that the level of accuracy in reaching a brand’s consumer target that is possible with the Internet can drive [return on investment] several times higher than what can be obtained using traditional media channels."

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M&Ms, CandyRific sweeten up rock ‘n roll with musical candy

BY Melissa Valliant

CandyRific has “chord-inated” with M&Ms to bring candy-lovers Rockstars, a new line of music-making candy starting Jan. 1.

The line offers two options: “Red” M&M playing the guitar and “Blue” playing the saxophone. The packaging plays music and contains a fun-sized bag of M&Ms chocolate candy in the base. M&Ms Brand Rockstars are available at the start of 2012 for a suggested retail price of $5.99.

CandyRific and M&Ms Brand previously teamed up to sell seasonal products and the “Star Wars” novelties featuring M&Ms characters like “Red” and “Blue.”

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