Pamela Anderson to launch new fragrance
BOSTON Creating quite a buzz at the recent NACDS Marketplace conference held here was celebrity Pamela Anderson, who was on hand to promote the launch of her new fragrance.
The Malibu collection will include Malibu Pink “For Playful Days” and Malibu Blue “For Elegant Nights.”
Malibu Pink is a blend of wild berries and zesty mandarin fruit lifted by sweet honeysuckle accents and white florals over sandalwood, caramel, rich vanilla bourbon and a touch of praline.
Malibu Blue features notes of pomegranate, chocolate persimmon and greens with black orchid, lotus, champacca flower and fresh vanilla violet, mahogany wood, patchouli and amber.
Malibu is scheduled to launch in limited retail stores in late July and early August, with a national rollout in September. The fragrances are priced at $39 (1.7 oz.) and $49 (3.4 oz.).
To promote the launch, IBB will embark on a million dollar marketing campaign that includes a launch event at Fountain Blue, appearances on several talk shows and special appearances at flagship stores.
Beauty for a cause at Target
MINNEAPOLIS Target has partnered with beauty expert Sonia Kashuk for the third year in a row to offer an exclusive, limited-edition collection to support The Breast Cancer Research Foundation.
From Sept. 16 through Nov. 4, customers can purchase items from Sonia Kashuk’s collection with 15% of the purchase price to benefit BCRF.
The collection includes an eyelash curler ($9.99), cosmetic brush ($12.99) and travel brush set ($19.99).
Kashuk’s partnership with Target goes beyond helping a good cause. As a breast cancer survivor, she is personally invested in helping other women feel good about themselves.
Marketplace swag finds better home in wake of show
BOSTON The National Association of Chain Drug Stores announced Thursday that Marketplace exhibitors donated nearly 10,000 lbs. of products to The Greater Boston Food Bank. Rather than ending up in the garbage or adding up to hefty shipping charges for vendors who attended Marketplace, the items will find a much better home among some of Boston’s neediest families and individuals.
“This is a generous donation from NACDS, and it comes at a time when more people are out of work and in need of food assistance. The association’s conference exhibitors show terrific corporate citizenship,” said Catherine D’Amato, president and CEO of the Greater Boston Food Bank. “I know our member-hunger relief agencies will welcome this food because so many are trying to feed more people.”
Items donated included HBA products, food and beverages, cosmetics and toiletries, and will go to families and individuals in need served by the Greater Boston Food Bank, as well as other nonprofit organizations throughout the area.
“We are pleased with the opportunity to help those in need and are grateful to participating companies for their contributions,” said NACDS president and CEO Steve Anderson. “Given the current economic situation, we hope that this donation will assist low-income families and others in need. We thank the Greater Boston Food Bank for distributing these donations.”