BEAUTY CARE

Palmer’s goes the natural plant-based route with two new products

BY Gisselle Gaitan

Palmer’s has developed two new products within its body forming products. The first-to-market Body Firming Sheet Mask and Anti-Oxidant Firming Lotion are part of the brand’s top-selling Coconut Oil Formula line created with certified organic extra virgin fair trade coconut oil.

Each of the products is designed to target problem areas such as upper arms, hips, stomach and buttocks. The Coconut Oil Body Firming Sheet Mask is the first body firming mask on the U.S. market, the New Jersey-based company said. It is intended to fit curvy areas such as thighs, hips, arms and the abdomen, with each of the sachets containing two sheet masks delivering the toning ingredients of Brazilian Guarana and Cupuacu.

“Palmer’s has a rich history with coconut oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range, which quickly became one of the top-selling coconut body ranges in the U.S.,” Shara Boote, director of marketing at Palmer’s, said. “Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results.”

The Coconut Oil Anti-Oxidant Firming Lotion uses plant-based seaweed, sweet almond oil and caffeine to ease fluid retention for a smoother less, dimpled appearance while providing 24-hour moisture, the company said.

Products in Palmer’s Body Firming collection contains more than 94% naturally sourced ingredients and are free from parabens, phthalates, mineral oil, gluten and dyes. Both items are available for purchase in Walmart locations, with the Body Firming Sheets retailing for the suggested price of $6 and the Anti-Oxidant Firming Lotion for the suggested retailing price of $8.

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CoverGirl launches new lipstick on Cyber Monday

BY Gisselle Gaitan


As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips

In addition to announcing the new lipstick, CoverGirl chose ambassador Issa Rae to star in a commercial featuring the products. In the minute-long clip, the “Insecure” star can be seen speaking to herself in a mirror, with the camera focusing heavily on her gold, bold lip. The actress admits to being a fan of the way she can express herself with the various different shades. “I may choose to wear a clear gloss and steer clear from attention, and other days I want to command the room, so I may rock a blue lipstick,” Rae said.

Consumers will be able to purchase the product online for the suggested retail price of $7.99 or get a bundle of three lipsticks for $20. Beginning in December, the Melting Pout Metallics will be available in drugstores nationwide.

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Swedish beauty brand IsaDora enters U.S. market on Walgreens.com

BY Gisselle Gaitan

Swedish cosmetics brand, IsaDora is making its debut in the U.S. market. The beauty company has partnered with Walgreens to launch a range of products, such as mascara, eyeliner, eyeshadow and lipstick on the retailer’s website.

Since being founded in 1983, IsaDora has quickly grown to become one of the top leading beauty brands in both Sweden and Europe, the company said. Currently found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries, the brand’s parent company Invima AB has set its sights on the American consumer by teaming up with the retail giant.

“We are entering the U.S market with excitement and optimism,” says Ingvar Vigstrand, president and founder of IsaDora.

The brand said that its formulations are universally fragrance-free, clinically tested, cruelty-free and suitable for sensitive skin. Also released yearly are five different trend collections, targeting beauty consumers of all ages.

“We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their lineup of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach,” Ingrid-Marie Johansson, chief creative officer of IsaDora, said. “They’ve been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand.”

The line is now available on Walgreens.com, with seasonal colors being introduced throughout the year.

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