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Packaged Facts: Latinos spend more on household products than other consumers

BY Allison Cerra

NEW YORK — Latinos spend more than any other population segment on laundry and household cleaning supplies, according to the latest market research from Packaged Facts.

Citing Experian Simmons data, it is estimated that more than two-thirds (68%) of Latino households spend an average of $80 or more per week on groceries, while 42% of Latino households spend an average of $125 or more. Packaged Facts noted in its "The Latino Household Products Shopper" report that grocery shoppers who spent at least $80 on their last grocery shopping trip are 41% more likely than shoppers on average to buy household products, such as laundry and household cleaners, paper products and plastic products. Additionally, Packaged Facts projects that spending by this population segment on laundry and cleaning supplies and other household products will grow from $7 billion in 2011 to $10 billion in 2016, representing cumulative growth of 40% during the forecast period.

"Latinos, as part of the big spender segment in grocery stores, represent prime targets for marketers of household products, both in the store and before the store," Packaged Facts publisher David Sprinkle said.

Click here for the full report.

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Wallaby Yogurt launches Wallababy, Joey organic yogurt lines

BY Allison Cerra

NAPA VALLEY, Calif. — Wallaby Yogurt Co. has introduced two organic yogurt lines for kids.

The new Wallababy organic whole milk yogurt for babies is available in banana and blueberry flavors and recommended for babies ages 6 months and up. The Joey organic lowfat yogurt for kids line is available in grape and strawberry flavors and recommended for children ages 2 years and older, Wallaby said.

Wallababy and Joey yogurt products are packed in 4-oz. cups, with each flavor sold separately in multipacks of four. Both product lines now are available nationwide at Whole Foods, carrying a suggested retail price of $2.99.

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Both number of smokers and frequency of tobacco use on decline

BY Michael Johnsen

ATLANTA — Not only are there fewer smokers across the country, according to a Centers for Disease Control and Prevention report released Tuesday, but the men and women that are still smoking also are smoking less.

The report, which covered data from 2005 to 2010, showed an estimated 19.3% of American adults, ages 18 years and older, continue to smoke, a decline from 20.9% in 2005.

Of those adults who smoke, 78.2% smoke every day. The percent of U.S. adult daily smokers who smoke nine or fewer cigarettes per day rose to 21.8% in 2010, up from 16.4% in 2005. The percent who smoke 30 or more cigarettes per day (a pack typically contains 20 cigarettes) fell from 12.7% to 8.3% during the same period.

"Any decline in the number of people who smoke and the number of cigarettes consumed is a step in the right direction," stated CDC director Tom Frieden. "States with the strongest tobacco control programs have the greatest success at reducing smoking."

Although data from the CDC’s National Health Interview Survey showed fewer American adults are smoking, the rate of the decline between 2005 and 2010 is slower than in the previous five-year period. "This slowing trend shows the need for intensified efforts to reduce cigarette smoking among adults," commented Tim McAfee, director of the CDC Office on Smoking and Health.

"We know what works: higher tobacco prices, hard-hitting media campaigns, graphic health warnings on cigarette packs and 100% smoke-free policies, with easily accessible help for those who want to quit," McAfee added. "These approaches are proven to decrease smoking and reduce the health burden and economic impact of tobacco-related diseases in the United States."

According to the report, tobacco use and exposure to secondhand tobacco smoke kill an estimated 443,000 Americans each year. For every one smoking-related death, another 20 people live with a smoking-related disease.

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