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Pacifico Beer goes mobile, introduces new blog

BY Allison Cerra

CHICAGO Pacifico Beer, an authentic pilsner-style beer imported from Mexico, is set to unveil a new marketing campaign that takes the beer’s Mexico Via Pacifico theme mobile.

On Wednesday, the company launched a new iPhone application and a blog for Pacifico’s ultimate journeyman, with new print and outdoor creative to follow later this spring.

The Pacifico web site, www.MexicoViaPacifico.com, showcases adventures with the beer in undiscovered regions of Mexico, and Pacifico’s new iPhone application follows that theme with the Pacifico Rooster Alarm Clock.

The Pacifico Rooster Alarm Clock is a live 24/7 webcam of a rooster in Mexico City, Mexico, that allows Pacifico fans to wake up to nature’s original alarm clock by visiting its new dedicated web site, www.PacificoAlarmClock.com, where the live streaming video can be viewed and downloaded to desktop, screensaver or iPhone. With the iPhone application, users can set an alarm to wake up to the sounds of Claudio, the Pacifico rooster.

“We are celebrating the active and adventurous lifestyle of Pacifico’s core consumer,” said Paul Verdu, VP marketing for Crown Imports, Pacifico’s exclusive U.S. importer. “The Rooster Alarm Clock delivers an authentic Mexican experience to the consumer, who would prefer to live life according to nature’s alarm clock.”

In addition to the Pacifico Alarm Clock, the brand is also introducing a new blog from the ultimate journeyman, Ira Evan Nevius, a free-spirited adventurer who embodies the Pacifico lifestyle. Ira is an American expatriate from California currently living in Todos Santos, Mexico, who has worked with Pacifico for several years as a location scout for photo shoots, as a journeyman in Pacifico films and as an all-around adventure expert. Ira will launch his blog, www.Iralandia.com, featuring his take on life in Mexico including making ceviche, spearfishing and his penchant for Pacifico.

Both www.Iralandia.com and www.PacificoAlarmClock.com will be introduced to the public through Pacifico’s home site of www.MexicoViaPacifico.com and through web banner advertisements on sites targeted towards the adventure-driven audience including Backpacker.com, NationalGeographic.com, Paste.com, Outside.com and Surfline.com.

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Researchers conclude that pistachios benefit heart health

BY Alaric DeArment

NEW ORLEANS Despite a recent nationwide recall of pistachios amid a salmonella scare at a California processing plant, the nuts have a range of health benefits, according to a study by researchers from the University of Toronto and the University of California at Los Angeles.

The study, presented this week at Experimental Biology 2009 in New Orleans, indicates that the nuts can benefit cardiovascular health and blood sugar control and help spur weight loss.

The researchers randomly assigned overweight adults to follow diets for three months that eliminated 500 calories a day and add an afternoon snack of either 2 oz. of unsalted pretzels or 3 oz. of in-shell pistachios, totaling 220 and 240 calories, respectively. The subjects who ate pistachios lost a statistically significant amount of weight, enough to reduce body mass index from 30.88 to 28.84, equivalent to a weight loss of 10 to 12 pounds for most adults of average height. After six weeks, the subjects given pistachios also had significantly less fat in the bloodstream than those given pretzels.

When assigning subjects to another diet that included white bread alone, white bread with butter and cheese or white bread with 2 oz. of pistachios, the researchers found that pistachios blunted the body’s blood sugar response, delayed gastric emptying and increased levels of hormones that produce satiety.

“Our results are promising because they show that pistachios can be part of a successful weight loss program, and they provide the added benefits of helping to control blood lipids, like triglycerides and LDL cholesterol,” one of the researchers, named only Dr. Heber of UCLA, stated.

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Kimberly-Clark reports Q1 earnings

BY Allison Cerra

DALLAS Kimberly-Clark reported Wednesday that its net sales for the first quarter ended March 31 decreased 6.6%.

The company disclosed that its earnings per share for the quarter was down 6% to $0.98, compared with $1.04, and adjusted earnings of $1.08 in the prior-year.

“Business conditions in the first quarter proved to be somewhat more challenging than we predicted earlier this year, with significant headwinds from weak global economies and volatile currency fluctuations impacting our results,” said Kimberly-Clark chairman and CEO Thomas Falk. “Despite the difficult environment, we made progress in several areas during the quarter. We continued to pursue our targeted growth initiatives and build our brands. We improved profitability in our Personal Care, Consumer Tissue and Health Care businesses, indicating that our focus on increasing margins is starting to pay off. We delivered continued double-digit organic top-line growth in developing and emerging markets. We also generated strong cash flow, including early benefits from our efforts to improve working capital. While this progress is encouraging, we are not yet where we need to be. We are committed to overcome the challenges facing us and deliver improved bottom-line results.”

The company also said that its organic line of products increased during the quarter, the company delivered double-digit organic sales growth in developing and emerging markets. The company anticipates organic sales growth of 1 to 2%.

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