BEAUTY CARE

Pacific Shore Holdings launches Burner Balm

BY Antoinette Alexander

LOS ANGELES Pacific Shore Holdings has announced the launch of its newest product, dubbed Burner Balm. It is a lip balm that promises to boost energy, suppress hunger and burn fat.

The company’s president, Matthew Mills, and VP Joey Valvo teamed up with Dr. Allan Kurtz, board certified in internal medicine, to create Burner Balm. It contains a trio of natural ingredients that, according to the company, reduce appetite: Hoodia extract, chromium picolinate and natural caffeine. Natural green tea extract is added for increased energy and metabolism.

“Oral gratification is the biggest challenge to weight loss, so I decided to develop a product that mocks that gratification. The idea of creating an application for the lips met my mission, and Burner Balm was born,” stated Kurtz.

Serving as a consultant to further develop the formula was Dr. David Toomey, a board certified family physician specialist.

The product is priced at $5.99 and lasts three to four weeks when used daily as directed. The formula also has SPF 15 and SPF 30 to help protect lips from the sun’s harmful rays.

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P&G expands men’s grooming portfolio

BY Antoinette Alexander

CINCINNATI Procter & Gamble has bolstered its men’s grooming portfolio with the acquisition of the upscale male grooming brand Zirh.

The acquisition broadens P&G’s already strong portfolio of male brands, including Gillette, Old Spice, Braun and, more recently, The Art of Shaving.

“Zirh is an excellent fit into P&G’s already incredibly strong Male Grooming portfolio,” stated Chip Bergh, group president of P&G Male Grooming. “Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio.”

The Zirh line of men’s skin care and shaving products can be found at high-end department stores and specialty stores, including CVS’ prestige Beauty360 locations.

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Supermodel Claudia Schiffer becomes new face of Elizabeth Arden fragrance

BY Antoinette Alexander

MILAN, Italy Elizabeth Arden has signed supermodel Claudia Schiffer as the face of a new fragrance from Alberta Ferretti.

In January 2008, Elizabeth Arden entered into an exclusive, long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetic and skin care products with Alberta Ferretti. The fragrance and the campaign will debut in Europe in fall 2009.

“We believe we have created a fragrance that expresses the brand values that emanate from Alberta’s rich creative experience,” stated Ron Rolleston, EVP global marketing for Elizabeth Arden. “It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer, we have found an ideal visual representation for the brand,”

Creative director Alex White collaborated with Alberta Ferretti on the concept for the campaign, which was shot by photographers Mert & Marcus.

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