HEALTH

P & G’s probiotic supplement now available nationwide

BY Michael Johnsen

CINCINNATI Procter & Gamble on Thursday officially launched its Align daily probiotic supplement.

Once exclusively available online and through special order from pharmacists, Align will now be available on store shelves across the United States in spring 2009.

Align contains the probiotic strain, Bifantis (Bifidobacterium infantis 35624), which has been clinically proven to help promote the balance of healthy bacteria in the digestive system and to help build and maintain an ongoing natural defense against five signs of episodic digestive imbalance – constipation, diarrhea, urgency, gas and bloating.

“With continued professional and consumer accolades, we are extremely enthusiastic for the national launch of Align and further building our consumer health care business”, stated Mauricio Troncoso, P&G’s director, global digestive wellness. “Broadened availability of Align is on strategy with P&G’s efforts to focus on our consumer health care brands.”

Digestive health is expected to be a key health trend in 2009, P&G noted, and the probiotics category is leading the charge. Align helps naturally defend against digestive imbalance, with ongoing protection from episodic digestive upsets. The product has already received overwhelming support via online sales and in test markets, as well as professional support through its efficacy in clinical practice.

“We know consumers with episodic digestive problems are looking for real solutions, and Align is a clinically proven option,” stated Tom Kuhn, Align brand manager. “Because Align is grounded in real science and meets a real consumer health need, we expect it to become a cornerstone brand in our personal healthcare portfolio.”

As Procter & Gamble prepares to rollout Align nationally, the product’s packaging will be changing from a yellow and blue box to a green and white box with a new logo design that includes revised information to help consumers understand how Align can help provide a balancing defense against episodic digestive issues.

The new packaging also has educational information on the box to help consumers confidently select the product while keeping up with their supplement regimen through tracking tools and reminders.

KelloggsDRSNhttp://www.centerstoregrowth.com

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FDA approves new packaging of Children’s Zyrtec Allergy

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration on Friday approved new packaging for McNeil Consumer Healthcare’s Children’s Zyrtec Allergy syrup, grape sugar-free, dye-free flavor, in a letter addressed to the supplier.

The new packaging will include a prefilled dosing spoon that will deliver a single dose, or 5 mg, of Zyrtec (cetirizine).

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LifeScan, Apple demonstrate prototype diabetes management software

BY Michael Johnsen

MILPITAS, Calif. Johnson & Johnson’s LifeScan on Tuesday demonstrated a prototype diabetes management software application, integrating the company’s OneTouch blood glucose meters with the Apple iPhone and iPod touch products. LifeScan was one of a handful of companies invited by Apple to develop and preview innovative new applications at Apple’s iPhone OS 3.0 software event, the company stated.

Using a modified OneTouch Meter, the prototype application demonstrated transmission of a blood glucose test result to the Apple iPhone. Once on the iPhone, test results were available for integration with other information in a series of user-friendly graphics, including the user’s level of glucose control over time relative to targets established with his or her healthcare professional.

The application also will include a customizable food database to help users determine the amount of carbohydrates consumed during meals. Future applications also may include the capability for users to calculate a bolus insulin dose based on the last glucose result and the number of carbohydrates that will be consumed.

A demo of the new product functionalities is available at  www.apple.com/iphone/preview-iphone-os. The LifeScan demo begins at approximately the 43 minute, 32 seconds mark.

The new OneTouch/iPhone application is in the early stages of development, the company noted.

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